400 Keawe is a unique and vibrant low-rise condominium located in the heart of Kaka’ako – one of Honolulu’s most desirable and rapidly growing neighborhoods. Beginning with the naming, color palette and logo design, we quickly expanded those themes into fully-integrated marketing programs.
We started by developing the brand imagery for 400 Keawe with a lifestyle photoshoot focused on the development’s key selling features – the Kaka’ako community amenities such as parks, beaches, trendy shops and restaurants, and much more. We then developed a series of lifestyle driven print ads designed to target Hawaii residents looking for a more “Convenient” lifestyle, where they can live close to their work location in town, and also within close proximity to all of their favorite things to do.
Here what our Castle & Cooke client says about his experience working with Team Vision as their full service advertising agency and marketing company.