400 Keawe – Social Media Contest
400 Keawe is a unique development in the midst of its high rise luxury condo neighbors in the up and coming Kakaʻako. The charming 6-story condominium was built for the local Hawaii resident, focusing on high quality finishes, while still accomplishing low maintenance fees by forgoing usually unused condo amenities.
Team Vision was tasked to create a campaign that would showcase 400 Keawe’s low maintenance fees. Driven off of the success of the 400 Keawe radio campaign, we implemented the #My400KeaweAmenities photo contest. Targeting Hawaii residents ,age 25-65, we encouraged Facebook users to share their favorite Kakaʻako activity, showing potential buyers what they can do right outside their front door with the money that they saved from not paying for amenities that they will never use.