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400 Keawe Web Site

Web Design

Web Design: 400 Keawe is a unique low-rise condominium project located in the heart of the up-and-coming neighborhood of Kaka’ako.  Castle & Cooke tasked us with creating the brand for this project starting with the name, logo design and lifestyle photography, and eventually getting into the online presence consisting of web design and social marketing services.

The 400 Keawe web site is the major selling tool utilized by Castle & Cooke for the sales of 400 Keawe.  Unique features that we built into the site include a live web cam, interactive floor plans, an interactive floor plate map, real time updates pricing grid, and the incorporation of Castle & Cooke’s web advantage program which restricts certain key pages to registered users only.   In addition to being available on desktop and mobile devices, Team Vision also created an HD formatted version of the interface which we showcase on four 50 inch touchscreen monitors throughout the 400 Keawe sales office.  Although all the same content is available on both web and touchscreen, design modifications to the user interface had to be made to accommodate the additional screen space provided by the HD format.

Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii talks about his experience working with Team Vision on advertising, web design, technology solutions and social marketing programs.

Campaign details

400 Keawe Web Site

Client: Castle & Cooke Homes Hawaii
www.400keawe.com

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