Honua Kai Resort & Spa – #HKMemories Social Media Campaign.
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort featuring 1-3 bedroom suites and first-class hotel services like housekeeping, front-desk check-in, full-service concierge and bell service. Team Vision is responsible for all of the resort’s marketing programs and for consistently creating new and innovative online and offline campaigns. For the campaign featured below, we developed a fully integrated hashtag promotion titled #HKMemories which ran in both online and offline advertising media. The obejective of the campaign was to get readers to post their favorite Honua Kai memories on one of our social media platforms with the tag #HKMemories.