Pu’uwai Place – Grand Open Event
For over 20 years, Team Vision has worked with Castle & Cooke Homes Hawaii on launching each of their new real estate communities. Team Vision handled all marketing for the launch of Pu’uwai Place, from naming and brand identity development, to web site design, sales office design and interactive touchscreen displays, online marketing, offline marketing, brochure and collateral design, public relations and events. For the launch of Pu’uwai Place, a Grand Opening event was planned months in advance. The event included food vendors and food trucks, games, prizes and giveaways, and sales presentations on multiple interactive touchscreens. The primary media promoting the event included print advertising, direct mail to neighboring community zip codes, and a comprehensive Facebook and Instagram advertising campaign. Over 400 people attended the 3 hour event, exceeding the client’s expectations.