Dole Plantation – Snapchat Filters
Dole Plantation is one of Oahu’s most popular attractions, offering visitors a unique experience unlike any where else in the world. Besides serving their world-famous Dole Whip, Dole Plantation is also home of the world’s largest maze, the Pineapple Express train that takes you on a tour of Dole’s pineapple plantation, and a marketplace filled with local merchants. For this project, Dole Plantation requested a program to target their younger generation of visitors via Snapchat . To accomplish this, we designed a series of Snapchat filters incorporating a custom pineapple character and the Dole logo for brand awareness. The younger generations (primarily Millennials and Gen X) love to use local geo-filters on Snapchat to share their experiences in a fun and creative way – as opposed to just posting a pic. In addition, Snapchat users frequently post their snaps with filters to their other social media accounts, including Facebook and Instagram. This cross-platform viral exposure greatly expands market reach and provides Dole Plantation with a global brand marketing program at a minimal cost. your filters. If you need help setting up Snapchat on-filters for your business, please give us a call at 808-536-0416, or email us at firstname.lastname@example.org.
Team Vision designed a series of Snapchat filters which incorporate fun graphics and the Dole Plantation brand.