Dole Plantation – Social Media Contest
Dole Plantation is one of Oahu’s most visited attractions, providing visitors with an unique experience unlike any where else in the world. Besides serving their famous Dole Whip, they have the world’s largest maze, a cool Dole train locomotive that takes you on a tour of Dole’s pineapple plantation and a big marketplace- filled with local merchants. In order to increase awareness of their various activities, Team Vision utilized social media and continued the photo contest program to help reach this goal. Templating the successful launch of the Dole Plantation #iluvedolewhip social media contest we designed posters, placed throughout Dole Plantation, and curated social media posts promoting the contest. Visitors (past and present) are encouraged to post their favorite Dole Plantation moment of the Dole Plantation Facebook page with the hashtag #DolePlanatationFav. Entrants gladly share their favorite memories with the page and their own personal followers which increases Dole Plantation’s social media engagement rates, and overall digital exposure and awareness.