Viewing posts from: November 2000
February 5, 2016
Castle & Cooke
Castle & Cooke Hawaii Corporate Holiday Video (2018)
Each year, we are honored to be tasked by Castle & Cooke Hawaii to concept and produce their corporate Christmas Video. When Castle & Cooke decided to take this year’s annual Holiday video to the next level this, we were delighted they called on us. We hope you like it!
This entertaining Holiday video showcases the key team members from each of Castle & Cooke’s entities in a fun and engaging way. Dressed in holiday garb, each staff member strikes a unique photo pose to showcase their personality in what is to ultimately become an animated video. Their pictures first start out in a flat background grid and then each department’s team members fly forward to be featured one department at a time. At the end of the video, each of the staff member’s images slowly fly one by one across the screen to form a Christmas tree made up of employee photos. The final touch is when an animated Dole Plantation train enters the scene and a Castle & Cooke Aviation plane flies around the tree with a Happy Holidays banner in tow. View our full portfolio of videos and television commercials in our web site’s TV Spots and Videos Portfolio.
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.
Campaign Details
Castle & Cooke Holiday Video
Client: Castle & Cooke Hawaii
www.castlecookehawaii.com
February 4, 2016
Ka’anapali Beach Hotel
Ka’anapali Beach Hotel – Gen Y Radio
Ka’anapali Beach Hotel (KBH) has been a client of Team Vision for nearly ten years and we have overseen their print advertising, web site design and maintenance, photo shoots, brochures and collateral, and online marketing programs. KBH was an early adopter of our Genergraphics’ marketing programs which utilize generational-targeted marketing campaigns designed to zero in the messaging to a specific generation in order to increase conversions and eliminate wasted media dollars. For this campaign, we developed a series of web sites and radio commercials which ran in West Coast feeder markets to Hawaii. Each radio spot targeted a very specific generation and spoke to the audience using their language and their terminology. In addition, each radio spot drove the user to a generation-specific web site that used colors, fonts, language and call-to-actions that would appeal to each unique generation. The following radio spot was produced for the Gen-Y market.
February 4, 2016
Castle & Cooke
Castle & Cooke Hawaii Holiday Video (2016)
Each year, we are honored to be tasked by Castle & Cooke to execute their vision for their company Holiday Video. When Castle & Cooke decided to take this year’s annual Holiday card to the next level this, we were delighted they called on us. This Year’s “Castle & Cooke goes to the Movies” concept proved to be entertaining and full of laughs. We hope you like it!
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.
Campaign details
Castle & Cooke Holiday Video
Client: Castle & Cooke Hawaii
www.castlecookehawaii.com
February 3, 2016
400 Keawe
400 Keawe Web Site
Web Design: 400 Keawe is a unique low-rise condominium project located in the heart of the up-and-coming neighborhood of Kaka’ako. Castle & Cooke tasked us with creating the brand for this project starting with the name, logo design and lifestyle photography, and eventually getting into the online presence consisting of web design and social marketing services.
The 400 Keawe web site is the major selling tool utilized by Castle & Cooke for the sales of 400 Keawe. Unique features that we built into the site include a live web cam, interactive floor plans, an interactive floor plate map, real time updates pricing grid, and the incorporation of Castle & Cooke’s web advantage program which restricts certain key pages to registered users only. In addition to being available on desktop and mobile devices, Team Vision also created an HD formatted version of the interface which we showcase on four 50 inch touchscreen monitors throughout the 400 Keawe sales office. Although all the same content is available on both web and touchscreen, design modifications to the user interface had to be made to accommodate the additional screen space provided by the HD format.
Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii talks about his experience working with Team Vision on advertising, web design, technology solutions and social marketing programs.
February 3, 2016
Paradise Cove Luau
Paradise Cove Luau Show Photo Shoot
Photo Shoot: Located alongside one of the most beautiful beaches on O’ahu, Paradise Cove is truly the perfect wedding venue for any bride or groom looking for a picturesque backdrop.
For this photo shoot, Team Vision was tasked with refreshing Paradise Cove Wedding’s marketing materials to reflect current trends in the market place. Key objectives of the photo shoot included setting a strong color palette for collateral pieces, capturing the dramatic beauty of each of Cove’s unique wedding locations, and picking up detail shots of the various set-ups, décor, and floral arrangements.
Campaign details
Paradise Cove Luau Show Photo Shoot
Client: Paradise Cove Hawaii
www.paradisecovehawaii.com
