400 Keawe – Hawaii Logo Design

400 Keawe is a unique low-rise condominium project located in the heart of  of Kaka’ako.  Castle & Cooke tasked us with creating the brand for this real estate offering starting with the naming, tagline, logo design and color palette, and eventually moving into the lifestyle photography concepts, theme development, sales office and web design, and finally traditional and digital advertising programs.  Below is the final logo design that established the brand tone for this hip and modern urban community.