400 Keawe Lifestyle Shoot
Brand Photography: 400 Keawe is a unique low-rise condominium project located in the heart of the up-and-coming neighborhood of Kaka’ako. Castle & Cooke tasked us with creating the brand for this project starting with the name, logo design and color palette, and eventually moving into the lifestyle photography concepts. One of the primary objectives of the photo shoot was to communicate all of the great benefits there are to living in Kaka’ako, and all of the free amenities that already exist within this growing community. Our primary target market was made up of 20-30 somethings which is what we focused on for this shoot. The following are some of the key images we captured to bring 400 Keawe to life.