Castle & Cooke – 400 Keawe Print Ad
400 Keawe is a unique low-rise condominium building located in the heart of the up-and-coming Kaka’ako real estate neighborhood. This brand ad ran in Hawaii Magazine and the purpose of the ad was to introduce the 400 Keawe “small scale” concept to the public. Some of the major benefits of the 400 Keawe real estate project are lower prices and lower maintenance fees compared to similar Kaka’ako competitors, and this is made possible by the smaller scale of the building and the fact that Castle & Cooke focused on community amenities versus costly on-property amenities. This ad campaign emphasizes the conveniences of living in a smaller-scale, low-rise building.