Honua Kai Resort & Spa – Real Estate Direct Mailer
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Residences at Honua Kai are a collection of premium 3 bedroom condominium homes offering the best the resort has to offer in Maui Real Estate. These homes feature spacious interior living spaces, expansive private lanais, and spectacular ocean views for enjoying the famous west Maui sunsets.
This direct mailer was designed to appeal to Honua Kai homeowners not currently under the Honua Kai Resort & Spa (HKRS) Rental Property Management program. By utilizing a unique mailer design, stunning imagery, a creative headline written to appeal directly to the owners’ needs, and by focusing on the unique “differences” that make HKRS a better choice for owners, we were able appeal directly to owners in 3rd party rental programs and positively impact owner conversions. For efficiency and cost savings, this mailer was designed as a template to facilitate a series of ongoing messages throughout the year.