Honua Kai Resort & Spa Social Media Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury resort condominium vacation rental property with 1-3 bedroom condos that also offers first-class hotel services like housekeeping, front-desk check-in, full-service concierge and bell service.
Team Vision Marketing was hired by Honua Kai Resort & Spa to handle full-service marketing, but specifically, this client wanted to explore new programs and opportunities with an emphasis om online and technology marketing to reach new markets. The sponsored social media program showcased above was designed to penetrate Honua Kai’s key target markets in a soft-sell “Maui Lifestyle” approach on Facebook and Instagram. This online marketing campaign was integrated with new Pay-Per-Click, Re-targeting, and Search Engine Marketing programs managed by Team Vision.