KOA RIDGE DIGITAL MARKETING BRAND CAMPAIGN
This digital marketing brand campaign for Koa Ridge, designed by Team Vision Marketing, was created to direct interested homebuyers to visit the newly launched Koa Ridge website to learn more about this new master-planned community, view floor plans, 3D home renderings, interactive site maps, and more. This campaign incorporated a series of Google Display Ads, Facebook and Instagram Ads, and paid search engine marketing. By utilizing headlines that highlighted the benefits of living in the Koa Ridge community, compelling lifestyle imagery, and the highly memorable Koa Ridge brand elements, this campaign successfully generated a substantial amount of click-throughs from prospective homebuyers. It also attracted a large number of Castle & Cooke Advantage Program website registrations (Conversions).