Koa Ridge SWAG Packaging Design
Koa Ridge will be Castle & Cooke Hawaii’s largest master-planned real estate development since Mililani. Located in Central O’ahu, Koa Ridge will provide around 3,500 new homes for Hawai’i families. Team Vision Marketing was called upon to design the Koa Ridge web site, various collateral, signage and enewsletter programs to support the November 2, 2017 Koa Ridge groundbreaking event. This featured piece was the SWAG gift for the event which was comprised of a custom Koa Ridge packaging for the company’s Waialua Estate Chocolate Bar.
On November 2, 2017, Castle & Cooke Hawaii’s Koa Ridge project officially broke ground. As the full-service advertising and marketing agency for Castle & Cooke Hawaii for the past 20 years, we were tasked with developing a variety of print, signage and collateral materials, and a web site, to support the Koa Ridge groundbreaking. Event and promotional elements included a custom SWAG gift item which consisted of a Waialua Estate Chocolate Bar packaged in a custom Koa Ridge wrapper design. Next, we recommended turning an old water tank sitting right near the site of the upcoming Groundbreaking event into a custom Koa Ridge mural which we concepted and designed and contracted an artist to paint. The mural became the focal point and served as the background in most media coverage. We also created printed display boards which included renderings and site maps of the future Koa Ridge project, and the new Koa Ridge web site served as the call-to-action in most communications pieces. View the new Koa Ridge web site at www.koaridge.com