Pu’uwai Place Web Site

For over 20 years, Team Vision has worked with Castle & Cooke Hawaii on launching each of their new real estate communities from naming and brand identity development to web site design, online marketing, offline marketing, brochure and collateral design, public relations and events. The responsive web site design featured below was developed for Pu’uwai Place, Castle & Cooke’s newest residential neighborhood located just minutes from Waikele Center.

The Pu’uwai Place web site, optimized for all mobile devices, also features a custom coded interactive site map, a restricted access prices page which requires site registration to view, and a custom Content Management Solution (CMS) to allow admins to easily manage content updates.  Another proprietary feature is the integration of Castle & Cooke’s Web Advantage Program (WAP), a custom backend Customer Relationship Management System (CRM) which has powered Castle & Cooke’s marketing efforts for over 15 years. The WAP gives users exclusive benefits that include a Personal Realtor, unrestricted access to all web pages, invites to exclusive VIP events, and enewsletter registration that provides information and updates prior to it being released to the general public.  View the live  Pu’uwai Place Web Site.

Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.

Campaign details

Pu’uwai Place Web Site

Client: Castle & Cooke Homes Hawaii

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