Waialua Estate Chocolate Packaging Design & Branding

Waialua Estate offers premium chocolate products that are 100% grown and manufactured here in Hawaii.  For this project, the Dole Corporation hired Team Vision Marketing to design the brand, logo and packaging for its new upscale chocolate product line.  A clean and elegant design concept was implemented which incorporated a gold foil logo and lettering, a rich brown color palette on premium paper stock, and a series of richly colored varnishes utilized to distinguish between the products.  In addition to the chocolate bar wrappers, we also designed the on-the-shelf retail caddy display, bar mold stamp and shipping box.

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.

Campaign details

Waialua Estate Chocolate – Packaging Design

Client:  Waialua Estate
waialuachocolatefactory.com (coming soon)