Waialua Estate Chocolate Packaging
Waialua Estate offers premium chocolate products that are 100% grown and manufactured here in Hawaii. For this project, the Dole Corporation hired Team Vision Marketing to design the brand, logo and packaging for its new upscale chocolate product line. A clean and elegant design concept was implemented which incorporated a gold foil logo and lettering, a rich brown color palette on premium paper stock, and a series of richly colored varnishes utilized to distinguish between the products. In addition to the chocolate bar wrappers, we also designed the on-the-shelf retail caddy display, bar mold stamp and shipping box.