December 19, 2017
Koa Ridge Groundbreaking Event
Koa Ridge will be Castle & Cooke Hawaii’s largest master-planned real estate development since Mililani. Located in Central O’ahu, Koa Ridge will provide around 3,500 new homes for Hawai’i families. Team Vision Marketing was called upon to design the Koa Ridge web site, various collateral, signage and enewsletter programs to support the November 2, 2017 Koa Ridge groundbreaking event.
On November 2, 2017, Castle & Cooke Hawaii’s Koa Ridge project officially broke ground. As the full-service advertising and marketing agency for Castle & Cooke Hawaii for the past 20 years, we were tasked with developing a variety of print, signage and collateral materials, and a web site, to support the Koa Ridge groundbreaking. Event and promotional elements included a custom SWAG gift item which consisted of a Waialua Estate Chocolate Bar packaged in a custom Koa Ridge wrapper design. Next, we recommended turning an old water tank sitting right near the site of the upcoming Groundbreaking event into a custom Koa Ridge mural which we concepted and designed and contracted an artist to paint. The mural became the focal point and served as the background in most media coverage. We also created printed display boards which included renderings and site maps of the future Koa Ridge project, and the new Koa Ridge web site served as the call-to-action in most communications pieces. View the new Koa Ridge web site at www.koaridge.com
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.
Koa Ridge Groundbreaking
Client: Castle & Cooke Homes Hawaii
April 27, 2017
Ke Kailani – Entry Feature Sign Design
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani. As part of a brand re-launch campaign, Team Vision Marketing designed this featured community signage program.
The brand refresh for Ke Kailani called for an all new community signage program incorporating the design elements and color palette from the new brand guidelines. As part of the program, Team Vision designed everything from a new entry feature and right-of-way signage, to street signs and monument signs for the Information Center, and the luxurious amenities of The Grotto and Hana Pono Park. Additional components of the brand re-launch program included a refreshed logo design, new print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, and community signage. The end result is a totally fresh, modern and elegant look.
Ke Kailani Community Sign Design
Client: Hunt Development Group
November 12, 2016
Waialua Chocolate Factory – Store Signage and Design
Waialua Estate provides exceptional cacao beans, grown in the sweet fertile soil near the North Shore of Oahu. The Dole Corporation and the Team Vision Marketing agency teamed up to develop the a new luxury brand identity, including: logo and packaging design, factory and store-front interior and exterior signage design, displays and website.
October 2, 2016
400 Keawe Sales Office and Signage
For nearly 20 years, we have worked with Castle & Cooke on launching each of their new communities from naming and logo design to the final press release when the projects sell out. For each neighborhood, we are responsible for developing the sales office design theme, interior layout and furniture plan, and design and fabrication of the various sales displays.
August 19, 2016
Maui Clients: Wailele Ridge Real Estate Sales Office Design
At the gateway to Kapalua, Maui, and just minutes from dining and shopping in historic Lahaina town and Ka’anapali, you’ll find a very special place named Wailele Ridge. The community offers panoramic ocean views extend all the way to Moloka’i and Lana’i. The homes of Wailele Ridge will blend contemporary design and amenities like a poolside fitness center, fire pits and family barbecue areas, with a timeless tropical setting.
As part of Team Vision’s overall brand development plan for Wailele Ridge Maui, we developed a clean, elegant and upscale sales office design to seamlessly integrate with the Island Sotheby’s International Realty brand experience. Our display utilizes dimension, custom LED lighting, glass and metal components coupled with the latest interactive touchscreen technologies which serves as the main sales tool for agents interacting with customers.
Team Vision developed the Wailele Ridge brand from the ground up, including naming, brand photography, logo design, sales office design, brochure and collateral development, and online/offline advertising programs.