May 1, 2023
2023 is here, which means that as a Hawaii business owner, you’re seeking to learn about the planned marketing trends for the new year and beyond.
In this blog post, we will dive into a high-level overview of how Artificial Intelligence will transform the way in which we execute marketing programs from now forward.
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio, or client video testimonials.
At Team Vision Marketing, we believe that artificial intelligence (AI) is transforming the way businesses market their products and services, and it’s only going to become more integral in the years ahead. From personalizing advertisements to optimizing ad spend, AI is revolutionizing the world of marketing and smart marketing agencies will begin learning about, and incorporating, AI strategies into their marketing programs.
So, what does the future of AI in marketing look like? Here are a few predictions:
At Team Vision Marketing, we are excited to leverage the power of AI in our marketing efforts. Here are a few examples of how we are planning to incorporate AI into our Hawaii advertising client’s marketing programs.
In conclusion, the future of AI in marketing is bright, and we at Team Vision Marketing are excited to be at the forefront of this exciting new technology. We are confident that our use of AI will allow us to improve our marketing efforts and provide better experiences for our Hawaii advertising and marketing clients. To learn more about our full-service Hawaii advertising and marketing agency, please visit www.www.teamvision.com. View our extensive creative portfolio at www.www.teamvision.com/porfolio. View our client video testimonials at www.www.teamvision.com/clients
Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals. For more information on our marketing services, please check out our portfolio.
If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii, and Lanai. We’re more than happy to help!
Phone: (808) 536-0416
Email: info@www.teamvision.com
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more. Otherwise, please continue reading.
We all saw this coming, but in case you missed it, Instagram just launched its game-changing “Likes-Free” test update to the whole world.
Tests for the “hidden” Likes started last April in Canada and then rolled out to Australia, New Zealand, Japan, Ireland, Italy, and Brazil, resulting in mixed feelings. Recently, Adam Mosseri, Head of Instagram, announced at the WIRED25 Summit 2019 that the test was expanding to the U.S., and now it’s in effect for a small group of users in every country. So far, there is no news about how long the tests will last or if the update will be permanent.
Instagram wants to promote a healthier environment for all of its users. According to Mosseri, the purpose of a “Likes-Free” Instagram is to depressurize the platform and make it less competitive. Moving away from likes will help users “focus more on connecting with people that they love, and things that inspire them…”
Many studies and reputable news sources have shared that interacting with social media platforms can incur negative psychological problems, especially with young audiences.
– NBC News reports that a recent study, published by the American Psychology Association, found that individuals reporting symptoms consistent with major depression increased by 52% in teens and 63% in young adults age 18 to 25 from 2009 to 2017.
– U.S. News states that “Young people who spend more than 3 hours a day on social media are susceptible to depression, anxiety, and other illnesses and are more likely to internalize bad feelings about themselves,” according to a study by Johns Hopkins University Bloomberg School of Public Health.
– CNN shared a study published in The Lancet Child & Adolescent Health journal which found that content posted on social media can hinder the healthy sleep and exercise of young people.
We put quotation marks around “Likes-Free” and “hidden” for a reason. No, Likes will not totally disappear from your posts. Instead, Instagram is removing the public’s view of the Like count and replacing it with a preview of mutual followers who liked the post. Although, Instagram users can still see their Likes and other posts’ Likes by clicking on “others.”
Naturally, brands and influencers are feeling nervous about the negative effects of this update as it rolls out. Some brands predict that their engagements will decline and some influencers are boycotting Instagram for “hiding” Likes because it will affect their brand deals.
I’m not posting on IG after this week cuz they removing the likes. Hmmmm what should I get into now? Think of all the time I’ll have with my new life
— Mrs. Petty (@NICKIMINAJ) November 9, 2019
But here at Team Vision Marketing, we see that “hiding” Likes will bring good change to how brands and influencers market themselves on the platform. Plus, Instagram has assured the public that the “disappearing Likes” shouldn’t affect your brand’s current engagement rates.
We predict that this “no Likes” update will produce non-vanity based – and therefore more valuable – engagement metrics, including comments, impressions, reach, and rise in merit. Ryan Detert, CEO and co-founder of Influential, shared with Emarketer.com that his company’s analytics sees no correlation between Likes (a vanity based metric) and sales. Instead, brands should focus on attention metrics, like views and reach, which analyze how users engage with content.
Our digital marketing firm also foresees that the update will not only see better, more authentic influencer marketing strategies, but also nurture stronger relationships between brands and influencers. Vice President of Marketing for Stoli Vodka, Dave McNulty, says on Emarketer.com that “hiding likes shouldn’t negatively impact how brands work with influencers… [because] successful content is a result of brands building real relationships with credible influencers and giving them the creative license to be authentic with their audience.”
This new update is all about building a healthier community on social media, so naturally, social media strategies will need to be more focused on engaging with the audience or cultivating your brand’s community. Here are some social media marketing tips centered on community building for your brand to try out:
– Share something valuable for your audience to engage with, like comedic posts (see our #DreadedAgencyRequests posts) or tips and market statistics.
– Get personal with your fans. Try posting more community-based content, like office life or team bonding activities. Inviting your audience to experience your company culture will evoke sentimental feelings with your brand and foster brand loyalty.
– If you do rely on influencer marketing, develop authentic – not gimmicky – social media marketing campaigns. Also, make sure you are building a relationship with an influencer that fits your brand and can help you engage with your target audience.
– Sponsor a reaction/review video.
– Fit your brand or product within the influencer’s passions or brand, like Fiji Water’s BodyWoreWhat.
– Partner with an influencer who is advocating for a cause that your product or brand can relate to.
– Make your content thought-provoking or irresistible for your audience to share their opinions on. This type of content can include the following:
– Posting a Story with a poll, question, or a multiple-choice sticker.
– Posting a “Question of the Day” post.
– Hosting an “Ask Me Anything” session.
– Hosting a “Reaction to your assumptions” session.
– Hosting a Live Stream.
– Asking your followers to share their opinions or favorite things about your brand or products in the caption.
– Keep the discussion in the comments going. Instead of just saying “Mahalo for your comment!”, reply with a question or a conversation-starter. After all, a strong social media community is all about continuous interactions with your audience.
– Engage with your audience and the people you follow. Stay active in liking, commenting, and interacting with other posts, especially with the ones your brand is tagged in.
– You can take this tip a step further by interacting with posts on the Explore tab! Browsing through the Explore tab is a great way to find new audiences to build relationships with.
– Spotlight your top followers. Repost and share your top followers to your feed. Use this to express your appreciation for their love of your brand and products. It’ll make your spotlight followers feel good and encourage the rest of your audience to want to start sharing their love for your company.
If you need help with your Hawaii advertising, marketing or social media management for 2020, send us an inquiry via our web site. You can also check out our extensive portfolio to see our most recent creative works in our portfolio – from social media campaigns to logo designs. Team Vision Marketing is one of Hawaii’s leading full-service advertising agencies and digital marketing firms, helping local brands on Oahu, Maui, The Big Island of Hawaii, Lanai, and Kauai.
Phone: (808) 536-0416
Email: info@www.teamvision.com
June 17, 2020
If you’ve landed on our Hawaii SEO Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.
First of all, what exactly do we mean by Zero-click searches? Zero-clicks means that when people do a Google Search for information, they get the information right on the search results page. They never have to click on any of the organic or paid search results, which means less direct web traffic for your site. As you can imagine, Google realizes that keeping visitors on their SEO results page is of great value (versus having visitors click out to 3rd party web sites), so they are doing everything they can to provide the information people are looking for right there within the search results page. A prime example of this is the expansion of their Google My Business listings over the past couple of years. Visitors searching for your business first see your Google My Business listing which includes your business description, hours of operation, location, phone #, products and services, pricing, and more. For many businesses, such as hotels and attractions, you can also book their offerings right from the Google Search Results page. You get the idea, right? Google is going to keep adding more and more features that keep searchers on their search engine results page. This may eventually make your organic search listing irrelevant.
Last year, about 50% of organic Google searches generated zero clicks. Zero-click searches are on the rise and are causing businesses to receive less impressions, CTRs, and organic web traffic.
According to Spark Toro:
To stay competitive on the coveted first page, Hawaii businesses must adapt their SEO (Search Engine Optimization) marketing to include optimizing their websites for the Zero-Click Google Rich Features, which are effective for spreading brand awareness and positioning your site as a hub of information. In this article, we will share tips on how you can optimize your website to be featured in Rich Features and take back your top SERP glory!
Rich Features are blocks of information that help Google users find the answers they are searching for effortlessly. Zero-click search Rich Features provide the answers to a search query, so users don’t have to click through a bunch of websites to find the desired information—hence the name zero click search.
You may have noticed these Rich Features pop up on the SERP in various formats for key phrases, like “Aloha meaning” (see example below). Voice searches using Siri, Alexa, or the Google Assistant read off of these Rich Features when you ask for specific inquiries, like recipes or trivia questions.
No, zero-click Rich Features can be instrumental in spreading brand awareness and sharing useful information. Rand Fishkin, the founder of SparkToro, said in a Search Engine Land interview that zero-click Rich Features are similar to billboards. Both types of media are hard to collect measurable data but are very useful in building brand familiarity and sharing information.
Zero-click searches usually occur for the following types of searches:
However, it’s hard to determine which search phrases trigger a Rich Feature to show up. It depends on the search query, the algorithm, and if the other websites on the SERP have optimized their pages for Rich Features. Ahrefs’s report found that only 12.3% of searches produce a Rich Feature. To see the full list of Google Rich Feature formats and where they might appear, click on our previous blog post here.
First things first….
Now, let’s proceed to our top recommendations for zero-click Rich Features:
How To Optimize For Definitions Rich Features
With the rise in Zero-Click searches, securing a position on the top of the Google SERP for your Hawaii website has become even more challenging. Although your company will see lower CTRs and organic web traffic, using Google’s Rich Features for Zero-Click Searches can be a valuable organic SEO strategy and it can help generate awareness for your brand and position your website as a credible source of information.
If your Hawaii business needs digital marketing help, please reach out to Team Vision Marketing, Hawaii’s leading advertising and digital marketing agency for over 20 years. We’d love to help!
This is the blog of Team Vision Marketing, a full-service Hawaii advertising agency located in Honolulu, Hawaii and serving clients on Oahu, Maui, Kauai and the Big Island of Hawaii.
Phone: (808) 536-0416
Email: info@www.teamvision.com
June 14, 2020
2020 is here, which means that as a Hawaii business owner, you need to learn about the planned social media marketing trends for this new year.
In this blog post, we will dive into six predictions and social media marketing tips for 2020 that your brand should consider trying out in the new year.
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.
If you haven’t heard already, Likes are “disappearing” from Facebook and Instagram posts, a solution that Facebook hopes will decrease bullying and the pressure of getting the most likes. Of course, Likes won’t totally disappear, instead, organic and sponsored social media posts will show Likes from people who you follow, which Facebook is calling “Likes with content.”The date when this major update will roll out in the US is undetermined, but seven countries have recently undergone testing.
Not only will this update help decrease the negative psychological consequences of being on social media (and Facebook’s bad PR), but it will also change the way social media influencers and brands post and evaluate their engagements. Team Vision Marketing sees that the update will inspire users to post more authentic and relaxed content.
2020 Social Media Recommendation: We recommend posting content that your audience can connect with and that will evoke deeper interactions, like customer testimonies. Get inspired with our blog post on the different types of social media content that can help boost your engagements. This is how your brand will generate stronger leads and cultivate a community on social media.
As we head towards video oversaturation on social media feeds, brands have to become savvier with what kind of video content to produce in order to engage their audiences. For 2020, we predict that more brands will engage in posting quick, entertaining clips to promote their products and services. This might come in the form of a Story video ad, a quick step-by-step tutorial, short live streams, short “shows” and “skits”, and more.
We feel that social media video marketing is heading in this direction because we know that younger markets, like Gen Z, prefer using short audio and video snippets to communicate on the web and mobile. In fact, WhatsApp reported that 100 million of their users use the in-app video chat. Not to mention, TikTok, a 15 to 60 second short video based social media platform, is a mega hit with younger age groups with 500 million monthly active users globally.
2020 Social Media Recommendation: We recommend that your brand run tests on what type of video content will perform best on your feeds and Stories. Maybe post a word-of -the-day video, where you share helpful industry terms, team introduction videos, or clips from a recent company event. Read more about the growth of video marketing and vertical video tips on our recent marketing tips blog posts.
ADA compliance standards are making progressive legal steps on the web. According to the LA Times, the Supreme Court will allow visually impaired consumers to sue retailers if their websites are not accessible. Although ADA compliance regulations are not strongly managed by the government, companies are now ensuring that their web sites are optimized to provide “full and equal enjoyment of the goods and services… of any place of public accommodations” to visually impaired customers.
Although this important mandate is currently being enforced with online retailers, it will eventually be enforced on social media platforms, as well. We already see evidence of social media platforms taking the ADA compliance trend seriously on Facebook and Instagram, where users are now able to add Alt text to their visual content.
Not sure what an Alt text is? An alternative text or Alt text is an HTML attribute in the form of a word or phrase that describes the visual content it’s assigned to. Screen readers will read this text, making the content accessible for the visually impaired. For the non-visually impaired, the alt text will become visible if the content cannot be rendered.
2020 Social Media Recommendation: Start adding Alt Text to all of your visual content, keep your eyes out for developing ADA features for social media, and stay informed on the ADA compliance standards.
With Instagram’s newly launched shopping product tags, shopping posts, and the addition of the “buy now” button on sponsored ads, we predict that e-social media commerce will become more mainstream in 2020. Despite being in its infancy, the adaptation of direct transactions through the app feature has already proven to be promising. According to Instagram, the product tag attracted 130 million people to tap on it every month, which is an increase of 90 million over last year.
2020 Social Media Recommendation: Combine engaging content with the Instagram product tags. For example, instead of posting just a photo of a product, post a shot from a recent photoshoot, an aesthetic flat lay, or repost a photo of a customer using your product.
Pinterest’s CEO Ben Silbermann claimed that “the future of search will be about pictures rather than keywords.” We also see the awareness and use of visual search becoming more mainstream on social media in 2020 as the e-social media commerce trend kicks off. This will make conversions through social media even more convenient and favorable.
If you find yourself asking what a visual search is, Team Vision Marketing is here to break it down for you. Instead of typing “drone camera and accessories” into the search bar, you can snap a photo of the desired product or highlight a part of an image to conduct a search. You will then be directed to an image based search results page showing similar products.
2020 Social Media Recommendation: With this developing social media feature, we recommend that, if possible, you make the image file name, Alt text, and image title as descriptive as possible and include popular image search keywords. You will also want to look into running ads on Pinterest, where there are reportedly 600 million Pinterest Lens searches every month.
In 2020, we predict that brands will invest in more of their advertising budget into niche social media advertising networks, like Pinterest, Snapchat, Amazon, and Twitter. These smaller advertising platforms have already seen big movements in their advertising revenue.
This means that advertising network titans, Facebook and Google, will face a decline in growth in 2020.
However, Google and Facebook’s market share still dwarf their growing competition with Facebook coming in at $16.62 billion and Google at $32.6 billion in the second quarter of 2019.
2020 Social Media Recommendation: Look into advertising on Pinterest, Twitter, Amazon, and SnapChat. Advertising on multiple platforms is a great way to extend your brand awareness to different audiences. Learn more about advertising on Amazon here.
Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals. For more information on our social media services, please check out our portfolio for our recent social media marketing projects.
If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii and Lanai. We’re more than happy to help!
Phone: (808) 536-0416
Email: info@www.teamvision.com
November 9, 2019
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing or Hawaii Advertising Agencies, please visit our homepage, creative portfolio or client video testimonials for more information. If you’re here to learn more about SEO strategies, please continue reading.
Is your business looking for more effective Search Engine Optimization (SEO) strategies to improve your online presence and search engine results? A critical SEO strategy that many small businesses overlook is Google Rich Search Features or Rich Snippets. Using these enhanced search features can help boost your SEO ranking and drive web site traffic.
Rich search goes beyond the typical page title, page URL, and meta description optimizations. It displays information extracted from your web pages that can help make your web site look more attractive on the Search Engine Results Page (SERP) based on specific schema markups, which are snippets of code that help Google’s algorithm read your site’s content. Rich search results can include reviews, images, contact information, carousels or other elements. You may have already noticed other sites using these rich search features, as seen in the comparison below.
In this article, we provide an overview of our most recommended rich search features that your brand should consider adding to your website. That being said, implementing rich search features on your web pages requires some technical knowledge. Contact us if you would like more information or assistance with your Hawaii SEO needs.
Rich search features are used to enhance the SERP, making information about local businesses and content more discoverable and easier to access. Companies who take advantage of rich search features are not only able to gain access to prime SERP real estate at the very top of the search results page, they can also have their content displayed in an enhanced designed container to draw attention.
This can help boost your SEO ranking, increase organic click through rates (CTR), and potentially boost conversions.
Each search feature has its own code to help Google crawl through the information and translate it into its designated feature design. This gives you the ability to control what information will be displayed in the enhanced search feature. Read the introduction to structured data on Google Search Developers to learn the standard guidelines required by Google Search and the specific guidelines for your content type and any enhancements.
It’s important to note that there is no guarantee that your page will appear on the SERP with its assigned specified feature. This is because search features depend on many factors, including the search device type, location, and whether the Google algorithm thinks the feature would provide the best search experience for the user.
Your brand should consider adding the review rich search feature markup because reviews are so influential for conversions. According to a 2016 PEW Research Center study, 82% of Americans read online reviews and 51% trust their accuracy.
Once the structured data is added to your site, it will show up as an aggregated or singled out star rating on the SERP, as seen below. Depending on what code you use, your brand can also feature how many reviews were made, display the percentage of people who gave you high star ratings, and more.
You can also create a review snippet in the Google Knowledge Panel, an information box that appears on Google when you search for entities.
We highly recommend that local Hawaii businesses add schema about your business information, including contact information, business hours, reviews, price scale, address, and so on, to show up prominently on the SERP. Google uses this information to populate a large Knowledge Graph that may appear in Google Search Results or on Google Maps. In addition to adding your business information, you can also add a Call-to-Action button like “Book an Appointment.”
Tip:
If you manage an e-commerce website, we highly recommend your company take advantage of the Product schema markup. Google will use this information to display detailed product information in rich search results and Google Images, including the product’s price, availability, and review ratings directly on the SERP.
Using this rich results feature can help your brand attract potential customers. We recommend that you regularly update and maintain your product information to attract more potential customers.
Tips:
This feature is ideal to use if your site has a blog page. This feature can show up as a rich result or rich result list, such as headline text and larger-than-thumbnail images, depending on the code you use (see example below).
Tip: When structured data is combined with Accelerated Mobile Pages (AMP), your rich results can provide search audiences with a better experience on mobile by having the content exhibited in a Top Stories carousel, host carousel, and in visual stories. Our team highly recommends adding AMP codes in addition to rich search markups to your web pages because 141.9 billion searches are were made on mobile so far in 2019, according to Statistica.
Have an upcoming event? Instead of relying on a Facebook Event or an EventBrite post to spread the word, use the event markup so that users can easily discover your events through Google Search Results and Google Maps. With these code snippets, your brand can share the address, date, time, Call-to-Action button, and more.
Additional Tips:
Use this schema to add your brand’s Facebook, Twitter, Instagram, and other social media profiles to the Google Knowledge Panel. By signaling Google to add your social media profile to the SERP, your channels are getting much desired exposure. As we mentioned in our 2019 SEO Tips blog post, optimizing your social media efforts will drive a lot more traffic to your web site which can positively affect your SEO rankings. Utilizing the Rich Search Features can result in your website gaining more traffic, brand awareness, and social media followers.
Add structured data to your video content to make it easily discoverable on Google’s Search Page. The Rich Search Result can include a description, thumbnail URL, upload date, and duration of your video. You can also add additional structured data to enhance your video preview with a video carousel, which displays multiple videos that you’ve produced.
Tip:
This markup is great to use if your brand has tutorial blogs or if you have posted a tutorial for your product or services. Use the How-To structured data to alert Google that your content is a How-To post. Depending on how you mark it up, the instructions will show up in either an accordion or carousel format. If properly labeled, your marked up How-To content may be eligible to be featured on the How-to Action for the Google Assistant or voice search, which can help your site reach the right users.
It’s important to note that optimizing for voice search is a trending SEO strategy that Google users find convenient for searches on trivia questions, recipes, how-tos and more. Not convinced? Here are a couple of voice search statistics:
To learn more, check out our recent post on Google voice searches.
Use the Logo markup to provide Google with the correct company logo to use in the rich search results for your company. This markup is also a strong signal for Google’s algorithms to show the logo image in Knowledge Graph displays, as shown in the example below.
Brands can use this type of markup to display their FAQ page in the FAQ Rich Search snippet, which is different than the Q&A snippet. If properly labeled, the FAQ pages may be available as a rich search result on Google Assistant, which means that your content is available for voice searches.
Additional Tips:
By deploying rich search features, your business can make its website content more discoverable and easier to access on the search results page, making it possible to earn a higher SEO rank and increase organic click-through-rates and conversions. These are just a few of the many ways your brand can beef up your SEO. To learn more, reach out to Team Vision Marketing. We’ve been a leading full-service Hawaii advertising agency, Web design company, and digital marketing firm for over 20 years. Take a minute to view some our client video testimonials and hear directly from our key clients on how we’ve helped grow their businesses, or check out our most successful digital marketing and advertising projects in our portfolio.
Phone: (808) 536-0416
Email: info@www.teamvision.com
