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10 Types of Content That Will Boost Social Media Engagement
Are you noticing your likes, reach, and web site traffic from social media posts are dying down? Well, your suspicions are correct. According to SocialMediaToday.com, only 6% of your Facebook and Instagram audiences will see your posts on their feeds.
This is because social media platforms are prioritizing content that evokes deeper interactions among users. Receiving comments and shares, not just obtaining Likes, may be the best engagement metric to gauge the success of your brand’s posts because they can indicate a wider reach.
This challenges your social media agency to craft organic posts that will incite conversation and shares. But, creating organic content that generates deeper interactions can require more effort than the standard pretty photo and catchy caption. To help inspire you and give you some direction, our team has outlined 10 types of social media content that will boost your engagement!
1. Take advantage of trending social media topics
Although there’s a small window of time to capitalize on trending content, these posts can attract more conversations on your feed. After all, these topics are trending because they are widely discussed online. In addition, social media platforms reward profiles posting trending topics by boosting their discoverability, which may lead to stronger engagements.
TIP: Facebook, YouTube, and Twitter automatically list the top trending topics in a “Trending” tab or section, which is usually located in the side menu.
2. Create an organic social media campaign!
Developing engaging organic social media campaigns are great for promoting brand awareness and showing off your team’s creativity. Make your campaign inspiring with motivational quotes, informational with industry tips, or humorous with memes.
Recently, we developed the #DreadedAgencyRequests (#DAR) organic hashtag campaign, a humorous collection of client requests we’ve received over our 20 years in the marketing and advertising industry. Our industry peers found our humorous #DAR series amusing and relatable, which generated a lot of new likes, comments, and followers, creating a 100% gain in Instagram followers in just 3 months.