400 Keawe Integrated Marketing Campaign
400 Keawe is a unique and vibrant mid-rise condominium real estate project located in the heart of the up-and-coming Kaka’ako neighborhood. Beginning with the naming, color palette and logo design, we quickly expanded those themes into fully-integrated marketing programs.
Castle & Cooke was introducing a new Kakaako condominium real estate building and relied on Team Vision to help with the marketing and promotion. We started by creating the look and feel for 400 Keawe with a lifestyle photoshoot, logo, brand concept, and various events designed to increase positive media exposure throughout the community. This campaign’s components included collateral/ brochure pieces, eNewsletter layouts and distribution, print and radio ads, website and touchscreen display development for an interactive sales office experience, and sales office interior design.
Listen to the 400 Keawe Grand Open Radio Spot which utilizes humor to convey the key selling points of the project- lower prices, lower maintenance fees and larger units.
Public relations is a key part of every integrated marketing program we work on. View television news coverage from our 400 Keawe Grand Open.
Here what our Castle & Cooke client says about his experience working with Team Vision for all of his full-service marketing and technology needs.
400 Keawe – Kakaako Real Estate Campaign
Client: Castle & Cooke Homes Hawaii