Homeowner stories – testimonial videos
As part of Castle & Cooke Hawaii’s integrated marketing program, Team Vision recommended a new “homeowner stories” video series to be accompanied by the hashtag “MyKoaRidge” on various social media channels. The objective of this campaign is to capture authentic stories from new homeowners about why they chose Koa Ridge, what they love most about living there, and what they most look forward to in the future as the Koa Ridge master-plan unfolds. Both long-form and short-form edits would be created for each video to be used on the website, in social media posts, on YouTube, Vimeo, and more.
