Pu’uwai Place – Grand Open Event

For over 20 years, Team Vision has worked with Castle & Cooke Homes Hawaii on launching each of their new real estate communities.  Team Vision handled all marketing for the launch of Pu’uwai Place, from naming and brand identity development, to web site design, sales office design and interactive touchscreen displays,  online marketing, offline marketing, brochure and collateral design, public relations and events. For the launch of Pu’uwai Place, a Grand Opening event was planned months in advance.  The event included food vendors and food trucks, games, prizes and giveaways, and sales presentations on multiple interactive touchscreens. The primary media promoting the event included print advertising, direct mail to neighboring community zip codes, and a comprehensive Facebook and Instagram advertising campaign.  Over 400 people attended the 3 hour event, exceeding the client’s expectations.

View the other elements of the Pu’uwai Place marketing program in our comprehensive portfolio, including the Pu’uwai Place Web Site and Pu’uwai Place Interactive Touchscreen DisplaysView our Full Portfolio here.

Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.

Campaign details

Pu’uwai Place Grand Open

Client: Castle & Cooke Homes Hawaii

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