October 4, 2023
The Village
The Village at Koa Ridge Brand Statement Sign
Koa Ridge will be Castle & Cooke Hawaii’s largest master-planned real estate development since the award-winning community of Mililani. Located in Central O’ahu, Koa Ridge will provide approximately 3,500 new homes for Hawai’i families. Team Vision Marketing handles the the full suite of advertising and marketing services for Koa Ridge, including branding, print and digital advertising, social media marketing, web design, sales office and sign design, and more.
The heart and soul of Koa Ridge will be “The Village,” a community hub that will include a large lawn for entertainment and events, shopping, dining, and service venues. The client tasked us with designing and producing a statement sign that was not a typical dust screen sign or mural that you see at most real estate developments. Our team came up with this lifestyle brand concept which features images portraying various aspects of what life will be like at the future Village. Also incorporated into to the design is the community’s core brand visual, the koa tree. In this instance, we used the word “Grow” from the tagline “Live, Grow, Thrive” to communicate that this is where residents will come together as a community to grow. This creative design is 40 feet wide by 9 feet high and incorporates a stepped pattern using various heights to make the sign more visually appealing. There is also a dimensional element added where the Koa tree appears to grow out of the top of the sign and toward the sky. View more of our advertising, graphic design, web design, social media, and digital marketing portfolio items in our PORTFOLIO.
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.
Campaign details
Koa Ridge Village Statement Sign
Client: Castle & Cooke Homes Hawaii
http://koaridge.com
August 5, 2023
Four Seasons Lana’i
Four Seasons Lana’i Golf – Brand Ad
High above the crashing surf of Hulopoe Bay, the Jack Nicklaus Signature Manele Golf Course is the premier 18-hole layout in Lanai, Hawaii, with a reputation for excellence in design and playability. Built on lava outcroppings, the course features three holes on cliffs, which use the Pacific Ocean as a water hazard. The five-tee concept challenges the best golfers – tee shots over natural gorges and ravines must be precise.
Team Vision, a full service advertising agency, was hired by Four Seasons Resorts Lana’i to develop a print ad campaign promoting the Manele Golf Course and their new Summer Golf Package. The package included a round of golf at Manele, club rentals and a prix fixe lunch at the fabulous VIEWS restaurant. Team Vision utilized a series of stunning images as the foundation of the campaign to immediately appeal to avid and well traveled golfers who were looking for the best of the best. The ad above was the first in the series of the campaign.
August 2, 2023
Honua Kai Resort
Honua Kai Brand Advertising Campaign – Maui Clients
Located directly on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort featuring all-suite accommodations with first-class hotel services.
Team Vision Marketing, a Hawaii branding agency, developed this series of brand ads for Honua Kai Resort & Spa to run in various international consumer and travel trade print publications. The objectives of the new brand campaign were to communicate space (both in terms of the overall property size and the spacious all-suite accommodations) and luxury. The ad designs are clean and elegant. The headline “Nothing Overlooked Except This” refers to the first-class level of service offered at the Resort. This series of print ads will run over a 6-month period and will be supported with a digital marketing program consisting of Facebook and Instagram ads, Google AdWords ads, digital display advertising and e-newsletters. View our full portfolio of print, digital marketing and social media programs in our Portfolio.