August 21, 2021
CORPORATE WEBSITE DESIGN – CASTLE & COOKE HAWAI’I
Founded in 1851, Castle & Cooke began as a Hawai‘i general store and has grown into a worldwide leader in a diverse array of industries. In Hawaii, the company’s portfolio includes residential and commercial real estate management and development, agritourism, retail, food and beverage, and aviation services. Recently, the company decided it was time to elevate their online corporate brand by redeveloping their corporate website to better reflect the company they have evolved into over the past ten years. Team Vision was hired to create that digital brand—from the ground up. A lengthy process, it began by holding leadership meetings to discuss, define, and write the company’s vision, mission, and values. From there, key content was developed to represent the leadership team, sustainability initiatives, company history, community involvement, and other key storylines. Once the key storylines were in place, the graphic design team began to turn the brand story into a visual experience that not only represents the company today but the vision for the company’s evolution over the next five to ten years. The website incorporates all best practices in terms of Search Engine Optimization (SEO), security, and ADA compliance. In addition, Team Vision redeveloped the company’s proprietary Advantage Program Customer Management System, which manages customers from their very first interaction with Castle & Cooke all the way through closing and customer service after the sale.
Team Vision Marketing and Castle Cooke Hawaii have worked together for over 20 years launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, and sales office design with interactive displays. After the foundational marketing elements are in place, we manage ongoing advertising and branding programs via traditional media placements as well as through cutting-edge digital marketing programs.
View other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
Listen to what Harry Saunders, President of Castle & Cooke Hawaii, has to say about his experiences working with Team Vision Marketing.
Client: Castle & Cooke Hawaii
February 13, 2021
Hawaiʻi Branded Shirt Design
Queen’s North Hawaiʻi Community Hospital (NHCH) is a non-profit community hospital serving more than 30,000 residents and visitors on the Big Island of Hawai’i. A long-time client of Team Vision Marketing, Queen’s North Hawaiʻi Community Hospital reached out to us to design their Team COVID-19 t-shirts, which will serve as both a gift and uniform option to their COVID-19 staff. Branded company shirts do more than just promote brand recognition, it also creates a sense of unity among the team and boosts morale. This modern branded shirt design incorporated the North Hawaiʻi Community Hospital logo with a Hawaiian-tribal-inspired motif.
A full-service marketing client of Team Vision for over 15 years, Queen’s North Hawai’i Community Hospital has entrusted us to design and produce a diverse array of integrated marketing campaigns, brochures, logos, signage, and collateral materials to help support their brand, communicate their key messaging, and promote their donation programs.
View more of our inspiring Hawaiʻi logo designs, print advertising campaigns, brochures and collateral, websites, digital marketing materials, social media campaigns, and community signage in our full online advertising and marketing portfolio.
Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, talks about her experience working with Team Vision Marketing on all of her advertising, graphic design and digital marketing needs.
Title: Hawai’i Branded Shirt Design
Client: Queen’s North Hawai’i Hospital
February 11, 2021
Koa Ridge Lifestyle Photoshoot – Castle & Cooke Hawai’i
Koa Ridge by Castle & Cooke is Hawai’i’s first surban master-planned community, which blends the energy of urban living with the space and walkability of a suburban neighborhood. As Castle & Cooke’s full-service marketing agency, Team Vision recommended that it was time to refresh Koa Ridge’s brand image with new lifestyle photography and videos. We were responsible for concepts and putting together the photo and video storyboards, selecting models, specifiying clothing and props, scouting locations, and overseeing the creative direction and production.
The new lifestyle photo and video shoot portrayed the various activities that the key demographic of local families will enjoy at Koa Ridge. These new Hawai’i lifestyle images and video scenes were used to enhance various Koa Ridge marketing materials, including print advertising, videos, websites, brochures and collateral, social media campaigns, and more.
As a long time client of 20 years, Castle & Cooke has entrusted Team Vision with developing powerful marketing and advertising programs to promote each of their new real estate communities. This includes the community’s brand identity, website design, brochure and collateral materials, events, radio ads, sales office designs with interactive displays, print ads, and digital advertising and marketing campaigns.
View this compilation of lifestyle videos that capture what life will be like at Koa Ridge.
Listen to what Harry A. Saunders, President of Castle & Cooke Hawai’i, has to say about his experiences working with Team Vision for all of their marketing needs.
Koa Ridge Lifestyle Photoshoot
Client: Castle & Cooke Hawai’i
January 15, 2021
Kauaʻi Advertising Clients: Kauanoe o Kōloa Logo Design
Kauanoe o Kōloa is the newest planned residential real estate development by Meridian Pacific, LTD. Kauanoe o Kōloa offers a new vacation home opportunity in Po’ipū Town, on the sunny south coast of Kaua’i, known as one of the fastest growing destinations on the island.
Listen to what Howie Kihune, Jr. has to say about Team Visionʻs full-service advertising agency and branding services.
Kauanoe o Kōloa Logo Design
Client: Meridian Pacific, Ltd.
Web Site: www.KauanoeKauai.com