Showing posts tagged with: big island digital marketing

August 28, 2019

Top 10 Instagram Story Sticker Tips

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Top 10 Instagram Story Sticker Tips

Updated August 28, 2019.

Instagram Stories are cool, popular with millennials and Gen Z, last for 24 hours, and can help you market your business more effectively on social media. New interactive Story features, called Story stickers, were recently developed to tweak Instagram’s interface to expand their 500 million daily users’ engagements. With these new Story stickers, local Hawaii businesses can use them to increase brand awareness, connect with their audiences, and enhance their feeds. Brands can also track the effectiveness of the stickers and use the data to help their business thrive.

Keep on reading to learn how to use interactive Instagram Story stickers—technically as well as strategically—in our complete guide to creating authentic, engaging Stories to attract interactions, increase engagements, and drive web traffic.

How to Access Story Stickers

Before we dive into our guide on interactive Story stickers, we will show you how to access them!

The easiest way to add Stories on Instagram is by swiping left on your main feed page. You can also create a Story by tapping on your profile picture in the top left corner on the main feed page or your profile page.

After you capture a photo, video, or boomerang, or upload content from your phone, you can swipe up or click on the sticker icon to add the interactive stickers to your social media post. Add the necessary information (like a hashtag, text, etc.) to the sticker, then tap on the sticker to change its color and look.

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Attract Local Audiences With A Location Story Sticker

The Location sticker is ideal for gaining more local exposure and targeting a wider audience for your brand. Not only will your Story be featured in a larger location based Story feed in the Explore tab, but anyone can discover your Story by doing a location tag search. For example, if you type in “Honolulu, HI” in the Explore tab, it will show you all the top and recent Instagram posts and Stories that tagged this location.

For our Stories, Team Vision Marketing uses the Location sticker to reach a wider Hawaii social media audience. If we are posting one of our amazing Hawaii drone photos from our #TVDroneSeries, we will tag the locations that match each image we post.

To use this sticker on your Stories, just tap on the Location sticker (pictured below) and type in the name of your desired location.

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TIP: We suggest adding the Location sticker to all of your Stories to make your content even more discoverable by a local audience.

Extend Your Post’s Reach With A Hashtag Story Sticker

Instagram’s exclusive Hashtag Story sticker also extends the reach of your Story post, operating similarly to a regular hashtag. However, business pages are allowed to use only one Hashtag sticker, so to gain as much exposure as possible, use a popular and wide reaching hashtag, like “#socialmedia” or “#Hawaii.”

When you use the Hashtag sticker, your Story will be automatically featured on the Explore tab and when users search for content by hashtag. Users can also subscribe to the hashtag directly from your Story just by tapping on the sticker.

To add this Story feature, tap the Hashtag sticker (pictured below) in the Story sticker menu and type in your desired hashtag.

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TIP: We suggest using the Hashtag sticker to encourage people to follow/subscribe to your brand hashtag – just be sure to make it noticeable, maybe add a GIF arrow to highlight it.

Make Sales On Stories With Product Stickers

Now available through the Shopping on Instagram integration, business accounts can tag products in their Instagram Stories, which can be placed on both images and videos. Your followers can tap on these Product stickers to see the price, description, and product name. If they tap again, the sticker will lead them directly to the product page to make the purchase. See Later.com‘s example below.

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You do need to connect your business profile to a Facebook catalog to use this Story feature. This can be created and managed on Facebook Business Manager, or through Shopify or BigCommerce.

TIP: Use the Product sticker without being too sales-y or spammy by combining it with engaging Story content that isn’t too focused on selling the product. For example, fashion brands and bloggers can post a “5 Ways to Use/Wear…,” “My Top 10 Favorites,” or a back-to-school look book Story with a couple of Product tags.

Connect People To Your Web Site With The Swipe Up Sticker

What’s the best way to seamlessly drive web traffic to your web site via Instagram Stories? By using the new Swipe Up sticker, which will direct users to a landing page. This sticker is ideal for connecting your followers to a product or shopping page, or your brand’s latest blog post. See HubSpot.com‘s example below.

You can access this Story feature by tapping on the link icon (?) on the top right corner – just add the desired URL to the button. Forewarning, this feature is only accessible to Instagram business profiles that are verified or have at least 10,000 followers.

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TIP: If you do not qualify for the Swipe Up sticker, you can always direct your audience to go to the “link in your bio.” We suggest tagging your own profile with the “@Mention” sticker and encourage people to tap it to see your featured URL link.

Create Hype With The Countdown Story Sticker

Another Instagram exclusive Story element, the Countdown sticker is awesome for 3 reasons:

1) It’s a fun way to create hype for a new product or to promote an upcoming event. For example, the opening of a new residential community or the launch of a brand new hotel!

2) Instagram will send you countdown reminders, so you can continuously post updates on the countdown.

3) Your audience can subscribe to this countdown and receive notifications on the approaching date.

Just select the Countdown sticker (pictured below) in the Story menu, give it a fun title, and add the date you’re counting down to. The sticker will create the countdown accurately—down to the seconds!

instagram, instagram tips, team vision marketing, hawaii marketing, marketing, advertising

TIP: Make your brand’s upcoming announcements even more exciting with the countdown sticker. Keep your audience at the edge of their seats with cryptic messages, a blurred photo, or maybe some emoji-themed hints to add to the mysterious countdown.

Use the Polling Story Sticker To Increase Engagements

Ask interesting polling questions both on your brand’s Instagram Stories as a strategic way to drive audience interaction and engagement. With its easy, one-click format, Polling Stories are easy to interact with and audiences find it exciting to see if their pick was part of the majority. With our clients and on our own profile, we’ve seen a lot of success and high interactions with this Story feature. See the Castle & Cooke Hawaii‘s polling Story posted on Instagram on what makes a house a dream home example below, which received 141 unique views and 29 interactions.

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TIP: Repost the polling results as bonus content! Share the desired Polling Story from the Story Archive in your profile. Heck, why not run the same poll on your Facebook and Instagram social media channels, then share and compare the results from both platforms.

Have People Rate Something With The Emoji Slider Sticker

This sticker is a fun, more flexible way for your audience rate how they feel about something without having to leave a detailed review or description. For example, we use the Emoji slider to ask our followers to rate how much they love our Hawaii Marketing Tips Blog!

The emojis are even interchangeable to add emotional context to the Story, but your options are limited.

emoji, instagram, social media, social media marketing, team vision marketing, hawaii, digital agency

TIP: You can use this for a polling Story by having users stop the scrubber for the option they agree with most. See the example below from IconoSquare.com via The Knot‘s Instagram social media page.

However, when you read the results, it can get a little tricky to determine what people voted for since Instagram only reports where the scrubber stopped for each participant. We highly suggest using 2 or 3 options at the max for the poll.

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Test Your Audience With The Multiple Choice Quiz Sticker

The newly released Instagram exclusive Multiple Choice quiz sticker is great for adding more interest and driving engagement to your Stories. Test your followers’ knowledge on all things about your brand, industry, and more with the Multiple Choice sticker. Then, sit back and see how they respond.

Team Vision Marketing is using this new Story sticker on our ongoing Instagram and Facebook Story trivia campaign. The goal of these mini Multiple Choice quiz Stories is to share our knowledge and expertise in the advertising and marketing industry and to test our follower’s advertising knowledge. Using the trivia format has resulted in a major increase in per Story engagements versus previous Story posts.

TIP: To further showcase your expertise, share an in-depth explanation for the correct answer as seen in the example below.

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Connect With Your Fans Using The Fill-In-The-Blank Sticker

The Fill-in-the-Blank sticker, AKA the “Question” sticker, is unique to Instagram where brands can ask open-ended questions. The Question sticker is great for building a deeper relationship with your social media followers.

Whether you use the Story sticker to ask interesting questions or you want to  have your audience ask you questions, make sure to keep it engaging. From our experience, Team Vision Marketing has found that our clients’ and our own social media followers are more likely to participate with a Question sticker if we’re asking something worth putting in the effort of typing out a response. You should also reward your followers’ interactions by sharing their responses and replying to them. For example, on Dole Plantation’s Instagram Stories, we use the Fill-in-the-Blank sticker to ask fans what their favorite Dole Plantation activity or memory is, then repost their replies.

Please see our Fill-In-the-Blank Story example below that we posted on Dole Plantation‘s Instagram page asking, “What was the highlight of your Dole Plantation adventure?”. We also shared our audience’s responses. This Story earned a combined total of 3,381 unique views and 16 responses!

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TIP: You can also use this Story feature to crowdsource ideas or to receive helpful feedback on your products or services. By asking for your audience’s opinion about your business, you are establishing a more personal relationship and empowering your audience to contribute their input. It also shows your followers how much you care about them.

Support Non-Profits With The Donation Story Sticker

Instagram Stories are all about sharing engaging social media content that connects with your audiences. Stories give companies a great opportunity to not only market their products and services but to also share their brand personality and build a deeper relationship with followers.

Stories now enable brands to connect with their followers on a philanthropic level by posting the Donation Sticker to promote and raise funds for their favorite charities. Just tap on the sticker (see below) and type in the charity of your choosing.

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Not only do social media-based fundraisers make for great content, they can also boost your brand’s reputation by sharing your mutual passion for supporting local and national non-profits that help the community. Your fundraising efforts can be made more impactful if they’re combined with an office community-service event.

If you are involved in promoting a non-profit charity, click here to see how your organization can become eligible to receive donations through the donation sticker.

TIP: Develop a fundraiser Story campaign that explains the mission, story, and your relationship with the non-profit. Include moving testimonies and statistics to help increase donation participation. Post the established goal amount to be raised, how much your brand is donating, and mix in updates on the status of how close you are to the fundraising goal.

This concludes Team Vision Marketing’s guide to interactive Instagram Story stickers that will help you market your business more effectively on Hawaii Social Media channels.

If you found this article interesting and insightful, please subscribe to the Team Vision Marketing Tips blog to get the latest news on Hawaii social media trends, advertising agency and marketing tips.

If you need help with your social media marketing or content creation, reach out to our Hawaii team for expert assistance. Team Vision is a full-service Hawaii advertising agency and digital marketing firm with over 20 years of experience working with some of the top Hawaii top brands, including Castle and Cooke Hawaii, Honua Kai Resort and Spa, Four Seasons Resort Lana’i, Dole Plantation, and more.

Browse through more of our creative advertising, branding, social media, web design and digital marketing work in our full portfolio.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.

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June 5, 2019

Video Advertising is Growing – Are You Making the Shift?

Video Advertising Experiences Rapid Growth – Are You Making the Shift?  

As digital marketing strategies evolve, brands are turning more and more to video ads to promote their products or services in a fresh, creative way and to connect with their audiences. Videos add a jolt of excitement to any digital marketing strategy if they’re produced well and combined with a solid programmatic strategy – and as an added benefit, videos also have a very positive effect on your search engine optimization (SEO) rankings. According to GeniusMonkey.com, viewers retain 95% of a message when they watch it in a creative video compared to 10% when reading it in text. Forbes says that video “creates an immediate, real and authentic route of interaction and connectivity with audience members”.

Still not convinced that you need to add more video advertising to your creative marketing mix? Take a look at these quick statistics:

  • 46% of users take action after viewing a video ad (GeniusMonkey.com).
  • Embedding videos in landing pages can increase conversion rates by 80% (Forbes).
  • An email with a video is 96% more likely to get a click-through (GeniusMonkey.com).
  • 64% of customers are more likely to buy a product online after watching a video about it (MarketingProfs.com)
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI (SocialMediaToday.com).
  • Marketers who use video can increase their revenue 49% faster than non-video users (SocialMediaToday.com).
  • 43% of consumers want to see more video content from marketers (SocialMediaToday.com).
  • By 2019, video marketing will make up 80% of online content (Forbes).
  • According to YouTube, mobile video consumption grows by 100% every year.
  • Video ads spending will grow nearly 30% to $27.82 billion in 2018, which means video ad spending will make up 25% of US digital ad spending (emarketer)

Social Media Video Ad Revenue
Image Source

  • US digital video ad spending in 2022 will surpass $50 billion (emarketer)

Video Ad Spend ForecastImage Source

So, what does this all say about video advertising?  Videos provide an effective marketing tool and they strongly influence the audience’s buying behavior. “…Viewers are more than 85% more likely to make a purchase after watching a product video.” (GeniusMonkey.com). Also, according to Forbes, 90% of customers report that product videos help them make purchasing decisions. Team Vision Marketing recommends that brands and marketers should seriously consider adding more video ads into their marketing mix to take their digital marketing strategy to the next level. In fact, many major brands are allotting more of their online marketing budget to video development and video editing, but keep in mind that the ads need to be entertaining and authentic in order to engage the audience.

Convinced you need to create more video ads and don’t know where to start?  Well, creating quality video ads can take a lot of time an effort. And in a world that’s moving more and more toward videos in advertising, you will likely need to start producing new web, advertising and social media videos on an ongoing basis.  Unless you happen to be a small business owner with a background in video editing (and have the time to do it), you’re likely going to need to look to an advertising agency or digital marketing agency. That’s where we come in.  If you’re in need of television commercials, long and short format video development, drone videos, promotional videos or social media videos, please give us a call at (808) 536-0416, or use our website inquiry form at www.www.teamvision.com/contact.

Our team can help you create well-produced video ads as well as help you integrate those ads into your marketing and social media campaigns.  Browse through some of the creative videos in our web site portfolio at www.www.teamvision.com/portfolio and view our client video testimonials at www.www.teamvision.com/clients.

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.

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Sources:

https://www.emarketer.com/content/video-swells-to-25-of-us-digital-ad-spending

https://www.socialmediatoday.com/news/20-essential-video-marketing-statistics-infographic/527305/

https://www.forbes.com/sites/williamcraig/2018/04/24/the-growth-of-video-marketing-and-why-your-business-needs-it/#45d911c27c2d

https://www.geniusmonkey.com/blog/video-marketers-have-the-advantage/?utm_source=GeniusMonkey&utm_medium=EmailNewsletter&utm_campaign=VideoMarketersHaveTheAdvantage

https://www.marketingprofs.com/articles/2018/33914/nine-types-of-video-to-help-you-close-sales

https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#506d874e6b53

February 7, 2019

The Rise of Vertical Video Marketing

The Rise of Vertical Video Marketing

2019 is the year of vertical video marketing. Social media apps, such as Instagram, Facebook, SnapChat, and Twitter, have recently embraced and fully committed to being vertical video friendly for both organic and paid social media posts. This means that businesses and marketers need to make the shift and embrace the vertical video format trend for their social media marketing strategy.

This post was created to explain why we’re moving away from horizontal videos and includes tips on shooting and editing for the new vertical format. If you need assistance with your video marketing needs, reach out to Team Vision Marketing – we would love to help you!

Not on the video marketing bandwagon, yet? Check out our recent blog post on why local Hawaii businesses need to make the shift to video marketing.

The History of Vertical Video

For as long as movie screens and TVs have been around, we have been conditioned to watch videos in a horizontal or landscape aspect. From a practical point of view, it is easier for filmmakers to film in a wider shot. This is because horizontal frames have more visual real estate and the actors could move around in a single frame, without the need for the camera to follow their every movement. The horizontal aspect ratio also mimics the width of a theater’s stage.

We started to see screens go vertical with the invention of the mobile phone. Naturally, as mobile phones became smarter over the years, so did the way we needed to present visual components. When the camera phones first came out, it encouraged more phone users to take photos and videos in the portrait or vertical aspect.

But why are we shifting to vertical? This is simply because today’s smartphones were designed to be viewed and used vertically. Therefore, phones make it seamless and easier for the consumer to view content in a vertical format (versus having to turn the phone sideways  to view horizontal content).

Despite the increased number of vertical photos and videos created by mobile users, social media apps were slow to adapt to and accept the new aspect ratio. Remember, we have been conditioned to watch horizontal videos. So even in the beginning of the revolutionary iPhone era, videos could only be watched and uploaded in landscape on Facebook and YouTube.

Then, in 2015, SnapChat changed the game by allowing users to post vertical videos and view them in full screen mode without black borders or having to flip the phone to landscape orientation. SnapChat claims that vertical videos and ads are more engaging for audiences. According to SnapChat, vertical video ads have a completion rate that’s nine times higher and that capture double the audience’s visual attention than other platforms. This is because a vertical video’s thinner frame allows the customer to focus on the main subject by decreasing peripheral distractions.

Today, vertical videos are found all over social media. Instagram, Facebook, YouTube, and Twitter now provide users with the ability to advertise using full-screen vertical videos. Now, the portrait aspect ratio is the only video format that IGTV, Instagram Stories, and Facebook Stories accepts.

Vertical Video Filming Tips

There are three suggested filming options for vertical videos:

1) The best device to film vertical videos is on a high-quality smartphone camera, which has a built-in 9:16 camera aspect ratio.

2) You can film on DSLR cameras, which typically have a 2:3 aspect ratio, and digital video cameras, which usually have a 4:3 ratio, for higher quality videos. We suggest turning the camera on its side to limit your video editing efforts.

3) If you’re confident in your video editing and directing skills, you can choose to film in a horizontal aspect. However, this option is pretty difficult to do, as it requires a lot of editing and conscious framing during the shoot.

Vertical Video Friendly Social Media Apps

Instagram TV (IGTV):

Recommended Aspect Ratio

Minimum: 4:5

Maximum: 9:16

Video File Size

10 minutes or less: 650 MB

60 minutes: 3.6 GB

Video Dimensions & Resolution:

Minimum Resolution: 720 px

Minimum Frame Rate: 30 fps

Video Length

IGTV:

15 seconds – 10 minutes on smaller accounts

Note: 60 minutes on larger or verified accounts

Accepted Video Format

.MP4

Recommended Cover Photo Size

420px x 654px (1:1.55 ratio)

Instagram In-Feed & Stories Ads

Recommended Aspect Ratio

In-Feed: 4:5

Stories: 9:16

Video File Size

Stories Maximum: 4GB

Video Dimensions & Resolution:

In-Feed Minimum Dimension: 600 x 750 px

Stories Dimension: 1080 x 1920 px

Stories Minimum Resolution: 720 px

Video Length

In-Feed: 3 seconds – 60 seconds

Stories: 10 seconds

Accepted Video Format

.MP4 or .MOV

Facebook:

Recommended Aspect Ratio

In-feed: 2:3, 4:5, 9:16

Stories: 9:16

Video File Size

4 GB

Video Dimensions & Resolution:

Recommended Dimensions: 1280 x 720 (landscape & portrait)

Maximum Resolution: None

Video Length

Maximum: 240 minutes

Accepted Video Format

.MP4 or .MOV

YouTube (Must be uploaded by desktop):

Recommended Aspect Ratio

9:16

Video File Size

Maximum 128 GB

Video Dimensions & Resolution:

426 x 240 (240p)

640 x 360 (360p)

854 x 480 (480p)

1280 x 720 (720p)

1920 x 1080 (1080p)

2560 x 1440 (1440p)

3840 x 2160 (2160p)

Video Length

Maximum: 12 hours

Accepted Video Format

.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

Snap Chat:

Recommended Aspect Ratio

9:16

Video File Size

In-Feed/Ad: 32 MB

Long form: 1 GB

Video Dimensions & Resolution:

1080 x 1920 px

Video Length

In-Feed/Ad: 3 – 10 seconds

Long form: 15 seconds, no max

Accepted Video Format

.MOV or .MP4

Twitter:

Recommended Aspect Ratio

Between 1:2:39 to 2:39:1

Video File Size

Maximum: 512 MB

Video Dimensions & Resolution:

Dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)

Maximum Video Frames: 40 fps

Video Length

Maximum: 140 seconds

Accepted Video Format

.MP4 (web) and .MOV (mobile)

Times are changing, and the reality is that vertical videos are taking over social media.  If your company is looking to hire a Hawaii advertising and marketing agency to produce video content for your social media marketing, television commercials, or for your web site, reach out to Team Vision Marketing – we would love to help!

Over the years, we have produced numerous  videos from social media campaigns and TV commercials to captivating drone videos for clients all over Hawaii, including Ke Kailani, Hawaii State Federal Credit Union, Hospice Hawaii, Castle & Cooke Hawaii, and more.

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.

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Contact Us for Your Advertising & Marketing Needs

Call Us Today at (808) 536-0416.

Sources:

https://medium.com/@subsign/vertical-vs-horizontal-video-2ed0a76a02ce

https://www.slideshare.net/kleinerperkins/internet-trends-v1/24-24Time_Spent_on_Screens_by

https://storage.googleapis.com/snapchat-web/success-stories/pdf/overview/pdf_snap_ads_overview_en.pdf

https://later.com/blog/vertical-video-for-igtv/

https://mashable.com/2017/12/28/vertical-video-mainstream-year/#qpaMLxL_2mq7

January 18, 2019

Facebook Advertising – Lookalike Audience Marketing

Facebook Advertising Hawaii – Lookalike Audience Marketing

A common issue most marketers face at some point in time is that their existing customer lists and sources have been overmarketed to, and exhausted. As new customers are critical to a company’s ongoing success, you will need to get creative in finding new customer sources, and one tool you’ll definitely want to look at is Facebook Lookalike Audiences for Facebook advertising. Lookalike Audiences help you create brand new audiences based on traits from one of the following sources:

1. Custom Audiences: You can upload a list of your existing customers using Custom Audiences. Then use Lookalike Audiences to find people that resemble that audience.

2. Website visitors: You can install a Facebook pixel on your site. Then create Lookalike Audiences based on people who’ve visited specific pages of your website.

3. Page fans: Use Lookalike Audiences to create an audience of new prospects based on people that have already liked your page.

When creating a new Facebook advertising lookalike audience, you first choose a source audience. This can be a current email marketing database, your CRM database, a custom audience created with a Facebook pixel, or Fans of your current Facebook page. Once you upload this database into the system, Facebook will then find people who are similar to (or “look like”) them.

Next, you can choose the size of your Lookalike Audience. Smaller audiences will more closely match the characteristics of your source audience. If you create a larger audience, it will increase your potential reach, but it will also reduce the level of similarity between the Lookalike Audience and your Source Audience. Facebook recommends a source audience with between 1,000 to 50,000 people. Source quality matters too. For example, if a source audience is made up of your best customers rather than all of your customers, that will lead to better results.

Additional Tips:

Here are some additional tips to consider when creating your Lookalike Audiences.Your Lookalike Audience will only include people from the country(s) you select during creation.

1. Your source audience must contain at least 100 people from a single country in order to use it as the basis for a Lookalike Audience.

2. You don’t have to include people from the country(s) you want to target in your source audience. For example, if you have a source audience of 10,000 people from the U.S., you can use that to create a Lookalike Audience of similar people in Canada.

3. You can create up to 500 Lookalike Audiences from a single source audience.

4. People in your source audience will be excluded from your Lookalike Audien

5. You can use multiple Lookalike Audiences at the same time for a single Facebook or Instagram ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

If you’d like to learn more about Facebook Lookalike Audiences, Facebook and Instagram advertising services, or if you’re just in need of a Hawaii full-service advertising and marketing agency, please give us a call. We can assist you with all of your social media management and digital marketing service needs.

In the meantime, check out some of our social media marketing programs and digital promotions in our web site portfolio at www.www.teamvision.com/portfolio.

Contact Us:

Phone: (808) 536-0416
Email: info@www.teamvision.com

Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.

September 3, 2018

Google AdWords is Now Google Ads – Same Great Advertising Tools

Google AdWords Is Now Google Ads

After years of advertiser feedback about the confusion regarding the extensive number of ad products and brands offered by Google, the company has decided to simplify with a product line rebrand. The new product names have already begun rolling out. The good news for ongoing advertisers who are very familiar with the existing products, services and systems, is that this is really just a series of product name changes and no migration or new product training is really required.

Moving forward, Google’s ad products will be divided up into three major brands.

  1. Google Ads – formerly AdWords. This will serve as the interface where advertisers will buy on all Google platforms, including search, display ads, YouTube videos, Google Play apps advertisements and Google Maps.
  2. Google Marketing Platform – combines what was formerly DoubleClick and Google Analytics 360 which is the company’s analytics tool for marketers.
  3. Google Ad Manger – this platform combines Double Click Ad Exchange and DoubleClick for Publishers. These are both monetization tools for publishers.

Google Ads – Same Great Advertising Tools

Google Ads offers the same great advertising tools that all advertisers really should be incorporating into their digital marketing mix. We’ve outlined just a few of the key Google Ads products we use here at Team Vision providing our clients with Google Ads Management Services.  If you’d like to learn more, give us a call.

Google Text Ads

A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.

Where text ads appear. These ads can appear on Google results pages and across the Google Network (you have the option to choose either or when setting up campaigns), which includes the Search Network, search partners, and the Display Network.    

Google Display Ads and Google Pay Per Click Advertising

The Google Display Network can help you reach people while they’re browsing favorite websites, watching a YouTube video, checking their Gmail message, or using their favorite apps.

When ads show: While the Search Network can reach people when they’re already searching for specific good or services, the Google Display Network can help you capture customer attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they’re interested in, as in the case of remarketing which we describe below.

Google Remarketing Ads

Remarketing is a powerful way to reconnect with customers who have already visited your web site. It provides you with the opportunity to place highly targeted ads in front of a defined audience of users that have already visited your web site and know about your brand – as they browse through other web sites across the Net. Here at Team Vision, we use our own remarketing ad campaigns to remind past visitors about our brand with fun and creative messaging.

Where Will My Remarketing Ads Show? Your remarketing ads will appear on the Google Display Network and the Google Search Network. The Google Display Network is the largest and most visited website group on the internet. In fact, the Display Network has the ability to reach 90% of Internet users worldwide. Through Google Ads, you have the ability to target specific sites as well as exclude sites that may not be in-line with your brand. To learn more about Google Remarketing Advertising, please read our Google Remarketing 101 blog post at https://www.teamvision.com/re-marketing-101/

Team Vision Remarketing Ad 1

If you’d like to learn more about any of Google Ads, Google Pay-Per-Click, and other Google  products and services, please reach out to us at info@www.teamvision.com, or call (808) 435-3924. We have extensive experience in managing all types of Google Ads, formerly Google AdWords, programs as well as analytics integrations with Google Analytics, phone tracking software and more. Whatever your desired KPI’s (Key Performance Indicators), we will set up automated tracking reports that will provide you with the information you need on a daily, weekly or monthly basis.

Team Vision Marketing is a Hawaii based full-service advertising and marketing agency that serves clients on Oahu, Maui, The Big Island and Kaua’i for over 20 years.

Sources:

  1. https://www.blog.google/technology/ads/new-advertising-brands/
  2. https://support.google.com/google-ads/answer/2567043?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en
  3. https://support.google.com/google-ads/answer/2404190?visit_id=636716222043378684-879254060&rd=1

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.

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