Showing posts tagged with: Facebook Advertising

February 20, 2023

Hawaii Social Media Marketing Tips

Do you keep your Hawaii social media content fresh, creative, relevant and unique? Or, are you just going through the motions?

Maintaining quality social media channels takes a lot more work than most people realize, and that’s why many companies have relatively little success with it. There are a lot of factors to take into consideration when managing successful social media channels, but here are just a few tips from Team Vision Marketing, a full-service Hawaii advertising agency. If you’d like to see examples of creative social media campaigns, please visit our online portfolio.

1. Keep your social media content interesting and offer variety. If’ you’re a retail store, don’t just publish product photos every day. Show off your staff. Incorporate beautiful pics of Hawaii in your backgrounds. Recognize key Holidays with creative images and tie them back to your store, product or service.

2. Use a combination of photo and video posts. Creating and editing videos is easier than ever using free phone and desktop apps. Practice and get good at it. Videos don’t perform well all of the time, but we find a good mix of photo and video posts creates the best engagement for your social media campaigns.

3. Post Stories. Stories have become a very popular tool on the major social media like Facebook and Instagram. Get comfortable with posting to stories, and figure out (by trial and error) what your customers respond to best.

4. Provide educational content and tips (if you know what you’re talking about). Again, do this in moderation and as part of your overall mix of creative social media content. People may not respond well to educational posts every day, but if you take time to do research and offer quality advice to your customers on areas that you have an expertise in, they will appreciate it and continue to follow your channels.

5. Finally, Boost your posts and pay for  Facebook and Instagram Sponsored Posts from time to time. Certain social media channels (FACEBOOK!) are making it harder and harder for businesses to gain Impressions and Likes organically. Even if you don’t have a large budget, low cost boosts can achieve tremendous results for you and help you acquire more Followers – so that in the future you will get more traction organically (free).

If you’re looking for help with your Social Media  Management, Faceboook Advertising, or Google AdWords marketing management, give Team Vision Marketing a call at (808) 536-0416, or check out samples of our social media work in our extensive online marketing portfolio at www.www.teamvision.com/portfolio.

Check out our Instagram Feed Here: Team Vision Instagram

Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.

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June 5, 2019

Video Advertising is Growing – Are You Making the Shift?

Video Advertising Experiences Rapid Growth – Are You Making the Shift?  

As digital marketing strategies evolve, brands are turning more and more to video ads to promote their products or services in a fresh, creative way and to connect with their audiences. Videos add a jolt of excitement to any digital marketing strategy if they’re produced well and combined with a solid programmatic strategy – and as an added benefit, videos also have a very positive effect on your search engine optimization (SEO) rankings. According to GeniusMonkey.com, viewers retain 95% of a message when they watch it in a creative video compared to 10% when reading it in text. Forbes says that video “creates an immediate, real and authentic route of interaction and connectivity with audience members”.

Still not convinced that you need to add more video advertising to your creative marketing mix? Take a look at these quick statistics:

  • 46% of users take action after viewing a video ad (GeniusMonkey.com).
  • Embedding videos in landing pages can increase conversion rates by 80% (Forbes).
  • An email with a video is 96% more likely to get a click-through (GeniusMonkey.com).
  • 64% of customers are more likely to buy a product online after watching a video about it (MarketingProfs.com)
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI (SocialMediaToday.com).
  • Marketers who use video can increase their revenue 49% faster than non-video users (SocialMediaToday.com).
  • 43% of consumers want to see more video content from marketers (SocialMediaToday.com).
  • By 2019, video marketing will make up 80% of online content (Forbes).
  • According to YouTube, mobile video consumption grows by 100% every year.
  • Video ads spending will grow nearly 30% to $27.82 billion in 2018, which means video ad spending will make up 25% of US digital ad spending (emarketer)

Social Media Video Ad Revenue
Image Source

  • US digital video ad spending in 2022 will surpass $50 billion (emarketer)

Video Ad Spend ForecastImage Source

So, what does this all say about video advertising?  Videos provide an effective marketing tool and they strongly influence the audience’s buying behavior. “…Viewers are more than 85% more likely to make a purchase after watching a product video.” (GeniusMonkey.com). Also, according to Forbes, 90% of customers report that product videos help them make purchasing decisions. Team Vision Marketing recommends that brands and marketers should seriously consider adding more video ads into their marketing mix to take their digital marketing strategy to the next level. In fact, many major brands are allotting more of their online marketing budget to video development and video editing, but keep in mind that the ads need to be entertaining and authentic in order to engage the audience.

Convinced you need to create more video ads and don’t know where to start?  Well, creating quality video ads can take a lot of time an effort. And in a world that’s moving more and more toward videos in advertising, you will likely need to start producing new web, advertising and social media videos on an ongoing basis.  Unless you happen to be a small business owner with a background in video editing (and have the time to do it), you’re likely going to need to look to an advertising agency or digital marketing agency. That’s where we come in.  If you’re in need of television commercials, long and short format video development, drone videos, promotional videos or social media videos, please give us a call at (808) 536-0416, or use our website inquiry form at www.www.teamvision.com/contact.

Our team can help you create well-produced video ads as well as help you integrate those ads into your marketing and social media campaigns.  Browse through some of the creative videos in our web site portfolio at www.www.teamvision.com/portfolio and view our client video testimonials at www.www.teamvision.com/clients.

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.

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Sources:

https://www.emarketer.com/content/video-swells-to-25-of-us-digital-ad-spending

https://www.socialmediatoday.com/news/20-essential-video-marketing-statistics-infographic/527305/

https://www.forbes.com/sites/williamcraig/2018/04/24/the-growth-of-video-marketing-and-why-your-business-needs-it/#45d911c27c2d

https://www.geniusmonkey.com/blog/video-marketers-have-the-advantage/?utm_source=GeniusMonkey&utm_medium=EmailNewsletter&utm_campaign=VideoMarketersHaveTheAdvantage

https://www.marketingprofs.com/articles/2018/33914/nine-types-of-video-to-help-you-close-sales

https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#506d874e6b53

May 20, 2019

Why You Should Advertise on Facebook Messenger

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more.

If you haven’t noticed, Facebook recently got a makeover. Along with a cleaner look and a new logo, Mark Zuckerberg, CEO and Founder of Facebook, announced the social media network’s new algorithm, features, community standards, and security measures at their F8 conference – all of which are designed to emphasize family and friend connections.

Although organic reach for brands on social media has declined over the years, the new algorithm is looking into limiting their presence, organic and paid, even further. This is because Facebook is prioritizing content that is more meaningful and interactive with its core audience.

This leaves brands and agencies wondering how they can adapt their social media advertising strategies to satisfy the new Facebook algorithm. One solution? Advertising on Facebook’s newly updated Messenger.

Why Advertise on Facebook Messenger?

Messenger ads are designed for advertisers to drive more meaningful interactions with their target audience, which includes increasing website traffic, app downloads, Messenger Update subscriptions, starting conversations on business pages, and ultimately booking appointments through Messenger.

Not to mention, Messenger is the second most downloaded iOS app with almost 1.3 billion people using Messenger per month, 40 million of which are business profiles.

In addition, in combination with Facebook’s geo-targeting feature, your brand can send highly targeted promotions directly to the people who have already talked to your business through Messenger.

1. Click-to-Message ads

This Messenger-style ad is designed to start a conversation with your target audience and to gain subscribers. The ad pops up on the feed (yes, ads will still show up on the feed) with a “Send A Message” Call-To-Action (CTA)  button that will lead the audience directly to a Messenger chat instead of a landing page.

Team Vision Marketing suggests using this ad type for remarketing. This is because it gives the brand an opportunity to engage with and inform the prospective customers without an aggressive promotional approach, which might lead to a conversion.

2. Sponsored Messages

A sponsored message is Facebook’s version of email marketing. It delivers your brand’s specifically crafted messages directly into a targeted user’s inbox, who has subscribed or interacted with your brand via Messenger.

Our team recommends launching Sponsored Messages simultaneously with an email marketing campaign. We also recommend that your team plan to be active and responsive to re-engaged customers. You can also set up chatbots to send automatic replies.

3. Home section ads

The Messenger Home Section, or inbox, is a new placement for Facebook Ads. With this ad type, your brand’s audience can be sent to the destination of your choosing, whether that be to a Messenger conversation or to a landing page.

We suggest considering placing ads for your next Facebook Ads campaign on the Messenger Home section. Home section Ads are automatically placed where they are most likely to drive campaign results at the lowest possible cost.

BONUS: Chatbots

We highly recommend setting up a Response Assistant or chatbots on your business page. With a Response Assistant, your brand can send instant replies to anyone who messages your Page. This is ideal for consumer service, as well as reducing the need for your team to have to constantly monitor chat inquiries.

When you run an ad that clicks to Messenger, you can also set up an automated chat to generate leads. This is a more conversational method of collecting information from prospective consumers.

Messenger ads are designed to help advertisers drive more meaningful interactions with their target audiences, and the ads also provide a potential solution for businesses trying to gain increased online exposure.  

If you need help navigating the complex world of digital marketing solutions, please reach out to Team Vision Marketing and we will help you get started on a digital marketing plan with recommendations on the best Facebook and Instagram ads strategies. Messenger ads programs,  and other digital marketing opportunities.

Team Vision is a full-service Hawaii advertising agency serving local Hawaii businesses on O’ahu, Maui, Lanai, the Big Island, and Kaua’i for over 20 years. View our extensive creative work in our portfolio. Hear from our clients in our client video testimonials gallery. Then, subscribe to our marketing tips blog to stay up to date on today’s advertising and marketing trends.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Listen to Dolly Moreno’s, Director of Sales & Marketing, Honua Kai Resort & Spa, experience working with Team Vision Marketing.

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February 7, 2019

The Rise of Vertical Video Marketing

The Rise of Vertical Video Marketing

2019 is the year of vertical video marketing. Social media apps, such as Instagram, Facebook, SnapChat, and Twitter, have recently embraced and fully committed to being vertical video friendly for both organic and paid social media posts. This means that businesses and marketers need to make the shift and embrace the vertical video format trend for their social media marketing strategy.

This post was created to explain why we’re moving away from horizontal videos and includes tips on shooting and editing for the new vertical format. If you need assistance with your video marketing needs, reach out to Team Vision Marketing – we would love to help you!

Not on the video marketing bandwagon, yet? Check out our recent blog post on why local Hawaii businesses need to make the shift to video marketing.

The History of Vertical Video

For as long as movie screens and TVs have been around, we have been conditioned to watch videos in a horizontal or landscape aspect. From a practical point of view, it is easier for filmmakers to film in a wider shot. This is because horizontal frames have more visual real estate and the actors could move around in a single frame, without the need for the camera to follow their every movement. The horizontal aspect ratio also mimics the width of a theater’s stage.

We started to see screens go vertical with the invention of the mobile phone. Naturally, as mobile phones became smarter over the years, so did the way we needed to present visual components. When the camera phones first came out, it encouraged more phone users to take photos and videos in the portrait or vertical aspect.

But why are we shifting to vertical? This is simply because today’s smartphones were designed to be viewed and used vertically. Therefore, phones make it seamless and easier for the consumer to view content in a vertical format (versus having to turn the phone sideways  to view horizontal content).

Despite the increased number of vertical photos and videos created by mobile users, social media apps were slow to adapt to and accept the new aspect ratio. Remember, we have been conditioned to watch horizontal videos. So even in the beginning of the revolutionary iPhone era, videos could only be watched and uploaded in landscape on Facebook and YouTube.

Then, in 2015, SnapChat changed the game by allowing users to post vertical videos and view them in full screen mode without black borders or having to flip the phone to landscape orientation. SnapChat claims that vertical videos and ads are more engaging for audiences. According to SnapChat, vertical video ads have a completion rate that’s nine times higher and that capture double the audience’s visual attention than other platforms. This is because a vertical video’s thinner frame allows the customer to focus on the main subject by decreasing peripheral distractions.

Today, vertical videos are found all over social media. Instagram, Facebook, YouTube, and Twitter now provide users with the ability to advertise using full-screen vertical videos. Now, the portrait aspect ratio is the only video format that IGTV, Instagram Stories, and Facebook Stories accepts.

Vertical Video Filming Tips

There are three suggested filming options for vertical videos:

1) The best device to film vertical videos is on a high-quality smartphone camera, which has a built-in 9:16 camera aspect ratio.

2) You can film on DSLR cameras, which typically have a 2:3 aspect ratio, and digital video cameras, which usually have a 4:3 ratio, for higher quality videos. We suggest turning the camera on its side to limit your video editing efforts.

3) If you’re confident in your video editing and directing skills, you can choose to film in a horizontal aspect. However, this option is pretty difficult to do, as it requires a lot of editing and conscious framing during the shoot.

Vertical Video Friendly Social Media Apps

Instagram TV (IGTV):

Recommended Aspect Ratio

Minimum: 4:5

Maximum: 9:16

Video File Size

10 minutes or less: 650 MB

60 minutes: 3.6 GB

Video Dimensions & Resolution:

Minimum Resolution: 720 px

Minimum Frame Rate: 30 fps

Video Length

IGTV:

15 seconds – 10 minutes on smaller accounts

Note: 60 minutes on larger or verified accounts

Accepted Video Format

.MP4

Recommended Cover Photo Size

420px x 654px (1:1.55 ratio)

Instagram In-Feed & Stories Ads

Recommended Aspect Ratio

In-Feed: 4:5

Stories: 9:16

Video File Size

Stories Maximum: 4GB

Video Dimensions & Resolution:

In-Feed Minimum Dimension: 600 x 750 px

Stories Dimension: 1080 x 1920 px

Stories Minimum Resolution: 720 px

Video Length

In-Feed: 3 seconds – 60 seconds

Stories: 10 seconds

Accepted Video Format

.MP4 or .MOV

Facebook:

Recommended Aspect Ratio

In-feed: 2:3, 4:5, 9:16

Stories: 9:16

Video File Size

4 GB

Video Dimensions & Resolution:

Recommended Dimensions: 1280 x 720 (landscape & portrait)

Maximum Resolution: None

Video Length

Maximum: 240 minutes

Accepted Video Format

.MP4 or .MOV

YouTube (Must be uploaded by desktop):

Recommended Aspect Ratio

9:16

Video File Size

Maximum 128 GB

Video Dimensions & Resolution:

426 x 240 (240p)

640 x 360 (360p)

854 x 480 (480p)

1280 x 720 (720p)

1920 x 1080 (1080p)

2560 x 1440 (1440p)

3840 x 2160 (2160p)

Video Length

Maximum: 12 hours

Accepted Video Format

.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

Snap Chat:

Recommended Aspect Ratio

9:16

Video File Size

In-Feed/Ad: 32 MB

Long form: 1 GB

Video Dimensions & Resolution:

1080 x 1920 px

Video Length

In-Feed/Ad: 3 – 10 seconds

Long form: 15 seconds, no max

Accepted Video Format

.MOV or .MP4

Twitter:

Recommended Aspect Ratio

Between 1:2:39 to 2:39:1

Video File Size

Maximum: 512 MB

Video Dimensions & Resolution:

Dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)

Maximum Video Frames: 40 fps

Video Length

Maximum: 140 seconds

Accepted Video Format

.MP4 (web) and .MOV (mobile)

Times are changing, and the reality is that vertical videos are taking over social media.  If your company is looking to hire a Hawaii advertising and marketing agency to produce video content for your social media marketing, television commercials, or for your web site, reach out to Team Vision Marketing – we would love to help!

Over the years, we have produced numerous  videos from social media campaigns and TV commercials to captivating drone videos for clients all over Hawaii, including Ke Kailani, Hawaii State Federal Credit Union, Hospice Hawaii, Castle & Cooke Hawaii, and more.

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.

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Contact Us for Your Advertising & Marketing Needs

Call Us Today at (808) 536-0416.

Sources:

https://medium.com/@subsign/vertical-vs-horizontal-video-2ed0a76a02ce

https://www.slideshare.net/kleinerperkins/internet-trends-v1/24-24Time_Spent_on_Screens_by

https://storage.googleapis.com/snapchat-web/success-stories/pdf/overview/pdf_snap_ads_overview_en.pdf

https://later.com/blog/vertical-video-for-igtv/

https://mashable.com/2017/12/28/vertical-video-mainstream-year/#qpaMLxL_2mq7

January 18, 2019

Facebook Advertising – Lookalike Audience Marketing

Facebook Advertising Hawaii – Lookalike Audience Marketing

A common issue most marketers face at some point in time is that their existing customer lists and sources have been overmarketed to, and exhausted. As new customers are critical to a company’s ongoing success, you will need to get creative in finding new customer sources, and one tool you’ll definitely want to look at is Facebook Lookalike Audiences for Facebook advertising. Lookalike Audiences help you create brand new audiences based on traits from one of the following sources:

1. Custom Audiences: You can upload a list of your existing customers using Custom Audiences. Then use Lookalike Audiences to find people that resemble that audience.

2. Website visitors: You can install a Facebook pixel on your site. Then create Lookalike Audiences based on people who’ve visited specific pages of your website.

3. Page fans: Use Lookalike Audiences to create an audience of new prospects based on people that have already liked your page.

When creating a new Facebook advertising lookalike audience, you first choose a source audience. This can be a current email marketing database, your CRM database, a custom audience created with a Facebook pixel, or Fans of your current Facebook page. Once you upload this database into the system, Facebook will then find people who are similar to (or “look like”) them.

Next, you can choose the size of your Lookalike Audience. Smaller audiences will more closely match the characteristics of your source audience. If you create a larger audience, it will increase your potential reach, but it will also reduce the level of similarity between the Lookalike Audience and your Source Audience. Facebook recommends a source audience with between 1,000 to 50,000 people. Source quality matters too. For example, if a source audience is made up of your best customers rather than all of your customers, that will lead to better results.

Additional Tips:

Here are some additional tips to consider when creating your Lookalike Audiences.Your Lookalike Audience will only include people from the country(s) you select during creation.

1. Your source audience must contain at least 100 people from a single country in order to use it as the basis for a Lookalike Audience.

2. You don’t have to include people from the country(s) you want to target in your source audience. For example, if you have a source audience of 10,000 people from the U.S., you can use that to create a Lookalike Audience of similar people in Canada.

3. You can create up to 500 Lookalike Audiences from a single source audience.

4. People in your source audience will be excluded from your Lookalike Audien

5. You can use multiple Lookalike Audiences at the same time for a single Facebook or Instagram ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

If you’d like to learn more about Facebook Lookalike Audiences, Facebook and Instagram advertising services, or if you’re just in need of a Hawaii full-service advertising and marketing agency, please give us a call. We can assist you with all of your social media management and digital marketing service needs.

In the meantime, check out some of our social media marketing programs and digital promotions in our web site portfolio at www.www.teamvision.com/portfolio.

Contact Us:

Phone: (808) 536-0416
Email: info@www.teamvision.com

Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.