Top 10 Instagram Hashtag Tips for 2019
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Hashtags get a bad reputation for being a nuisance, but they’re still a valuable social media marketing tool. With the right strategy, hashtags can generate new leads, create more views on posts, attract new followers, and strengthen your brand. We should know, over the years, Team Vision Marketing has managed social media profiles of some of Hawaii’s top brands, including Dole Plantation, Castle & Cooke Hawaii, Honua Kai Resort & Spa, Ke Kailani, and many more!
Here are our Top 10 hashtag tips based for 2019.
1. Don’t use irrelevant hashtags.
Social media apps can flag profiles that don’t use relevant hashtags on their post as spam or a nuisance. Users can hide your post, unfollow you, or report your posts, which can negatively affect your presence on your follower’s feeds. Make sure your photo/video and caption are optimized for the hashtags your brand plans on using for each post.
2. Find your magic number.
Team Vision recommends that you experiment to find the magic number for your brand. We’ve found on our Instagram channel that between 11-30 hashtags work best to attract new Followers and Likes. Just remember that the maximum hashtags brands can use on Instagram is 10 for stories and 30 for posts. Twitter recommends using up to two hashtags and Facebook recommends keeping your hashtags simple.
3. Find your brand’s top hashtags.
Look through your brand’s top performing posts and compare which hashtags performed the best. Experiment with using different hashtags and see which ones generate the most new Followers and Likes. Also, make sure you search for hashtags you use in your posts to review the types of content others are posting using the same hashtag. This will help you better understand the quality and type of content people are looking for when they follow a specific hashtag.
4. Try out the 10/10/10 rule.
The 10/10/10 rule translates to 10 location hashtags, 10 broad hashtags, and 10 specific hashtags. Team Vision recommends mixing broad and specific hashtags because broad hashtags attract the views and specific hashtags attract new followers by targeting your posts to the right audience. You can check how broad or niche a hashtag is by typing it into the search bar in the Explore tab. A dropdown section will show how many posts have used it and related hashtags. Adding location hashtags helps brands connect with their local market.
5. Use related hashtags.
One hashtag, like #Hawaii, might be too diluted. So, try using a related hashtag, where your post might have a better chance of getting discovered. When you type a hashtag into the search bar in the Explore tab, a dropdown section will show how many posts have used that tag and suggest other related hashtags. You can also find related hashtags on hashtag pages (see image below).