Showing posts tagged with: honolulu

July 28, 2023

How to Select The Best Hawaii Advertising Agency for Your Business

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.

How Do I Select the Best Hawaii Advertising Agency?

Updated: July 28, 2023

Team Vision Marketing is a full-service advertising and marketing agency that has been serving Hawaii clients for over 25 years. We thought it might be helpful to provide Hawaii businesses with an insider’s perspective on the key things you should look for when searching for a new Hawaii advertising agency. Here are our 9 key recommendations.

1. First, decide which specific marketing services you need.

Find an ad agency that specializes in those specific marketing services. If you only need a logo, there may be one graphic design agency that really shines in logo design and you might want to go with them. If you’re in need of a full-service advertising agency to handle all of your advertising and marketing needs, then search Google for Hawaii Full-Service Advertising Agencies and start there. Every agency has their core strengths from branding and web design to social media management, graphic design and digital marketing, and you’ll want to find the one that best meets your specific needs.

2. Get client referrals.

Direct Referrals: When you’re looking for a new agency, try to get referrals from their existing clients, and ideally from someone you know within their client’s company directly. Cold calling an agency’s client might yield similar results to a typical employee reference (most HR managers are going to give you the safe answer and not ruin the employee’s chances of getting the job). You’ll want to talk to someone in the client’s organization that you know and who will give you the straight story on how well their advertising agency performs for them.

Video Testimonials: Good agencies with a solid track record will normally offer client video testimonials on their web site. Video testimonials are much better than simple text testimonials because you don’t really know who is behind the text only testimonials, who actually wrote them, and how sincere they really are. Video testimonials take time out of the client’s day and it really puts their reputation on the line. In our experience, if clients are willing to make the effort to do a video testimonial for an advertising agency, they sincerely have a strong relationship with that agency and believe in their referral.

 3. Make sure the advertising agency handles accounts similar to yours.

Let’s face it, if you run a Hawaii luxury hotel brand, it will be really helpful if you hire an agency that has previous experience in managing the full-service marketing for a Hawaii luxury hotel. This is not to say a good agency can’t learn a new industry or business, but guess who is going to be the one to have to teach them… and pay for their learning curve? If you are looking for a new advertising and marketing agency and need them to get up to speed and running quickly, it makes the most sense to hire an agency that has handled an account similar to yours.

4. Whatever services an ad agency is selling to you, make sure they are executing them well for their own business.

We call it putting your money where your mouth is. If an agency claims to be great at web design, check out their own web site and make sure it is top-notch. If they claim to be great at social media, check out their Instagram, Facebook, Twitter and other social accounts to make sure they are active, innovative, and check on their user engagement levels. If an agency claims to be great at search engine optimization, make sure to search for some key industry phrases (i.e. Hawaii advertising agencies, Hawaii Marketing Agencies, Hawaii Branding firms, Hawaii social media agencies, etc.) on Google Search and see where they show up in the results. A good advertising and marketing agency will utilize all the key marketing tools and services they are selling to you (after all, an agency is a business and needs to market itself) and they make sure their marketing programs are high quality– since it is a representation of what they can do for you. Sometimes agencies will use the excuse that they are “too busy with client work to maintain their own marketing,” but this is another good indication that the agency may not have enough resources to handle your business needs.

5. Make sure there is a personality and cultural fit between the advertising agency and your company.

In our over 20 years of doing business in Hawaii, we can tell you that each client has a very unique personality. Without mentioning names :), some clients are extremely easy to work with, some are difficult, some are very complimentary, some are micro-managers, and then there are others that trust in your expertise and let you run with everything. These same characteristics mentioned above apply to agencies  as well. Here are our recommendations on how to address the agency culture issue.

Meet the key team members. You will want to meet your main contacts for each of the major departments: Account Service Executive, Creative Director, Media Manager, Social Media Manager, Web Manager, Production Manager. In addition to the formal pitch meeting, set up a casual get to know you lunch. Ask questions to each team member and let their personalities unfold. When agencies and clients work together intensely on major ongoing projects, flexibility, multi-tasking, the ability to handle stress and problem-solving skills will all come into play. Make sure your prospective agency team members possess most of these traits.

Ask their clients about the agency’s personality. It will be hard to gauge an advertising agency’s personality in one or two meetings, so the best thing you can do is get client referrals. Call and ask their existing client’s things like: Are they easy to work with? Are they flexible? Are they reasonable with their billing and do they charge rush charges? Do you trust them? Are they fair? Can they react quickly when it’s needed?

 6. Review an agency’s portfolio of work.

An established full-service advertising agency will have an extensive portfolio of advertising, graphic design, web design, social media, digital marketing and search engine optimization portfolio examples. They will also have examples of each of these core services for different clients in different industries which will give you a good feel for their quality and consistency across a range of clients. Most agencies will offer these portfolios on their web site, but others may require you to go into their office to view them. This alone could be another sign of whether or not the ad agency is a good fit for you. If your company is a technology forward company, you might not be a good fit for an agency who doesn’t practice that same type of thinking in the day to day operation of their business.

7. Make sure your ad agency understands the Hawaii market.

A growing trend we’ve seen over the past ten to fifteen years is Hawaii clients using mainland-based advertising, web design and social media firms. In some cases, this works out just fine. In other cases, we have received many client complaints about the “lack of understanding of our culture, our market, our language nuances (i.e. use of okina and kahako).” If your business is a Hawaii business that caters to locals and visitors, we recommend you hire a local Hawaii advertising agency. The reason, you likely want your business to be branded as local and authentic, and not the typical “palm trees and hula skirts” representation often developed by non-local agencies. In addition to just understanding the overall Hawaii market, an experienced advertising agency that has worked with clients on the different islands of Oahu, Maui, The Big Island of Hawaii, Kauai and Lanai, will understand that there are also different cultural nuances for each island. This becomes very important when executing campaigns in local island markets.

8. Don’t hire an agency solely based on their past, look toward their future.

Yes, ideally you want to choose an advertising agency that has longevity and a proven track record in the Hawaii market, but you don’t want to choose an agency that has outlived its success and one that is resting on its laurels. Find out how well the agency understands and utilizes technology. Have they consistently demonstrated a leadership position in the marketplace for adapting to, and implementing, the latest technologies in web design, social media, digital displays, etc.? Technology is advancing more rapidly than ever before, so you want to hire an agency that has proven it has the ability to guide you through future changes.

9. Don’t choose by price alone.

Look, we’ve seen it all and can only offer you advice based on our experiences. Don’t always go after the lowest bid. Many times, less reputable agencies will lowball the initial bid to get the business and then try to increase fees later on. Other agencies may truly offer a low price, but are you getting the same level of service you would have received from the agency charging a little more? Going for the low-cost agency could result in downgrading the quality of talent on your business (the B Team) and provide you with a lower quality product. Instead, pay the agency fairly and increase savings by improving operational efficiencies. You are hiring an agency for the quality of its creative products and services, so don’t undermine that by tightening the reigns too tight on compensation.

We hope you found these tips helpful on “how to select the best Hawaii advertising agency for your company.” If you are in the process of looking for a new Hawaii advertising agency, we kindly ask that you consider Team Vision Marketing as an option. We’re more than happy to be tested on the nine initial criteria we provided above. And in the meantime, you can check out our client video testimonials and our extensive web site portfolio.

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his 20 years of experience working with Team Vision.

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July 26, 2023

How AI Will Transform Marketing

2023 is here, which means that as a Hawaii business owner, you’re seeking to learn about the planned marketing trends for the new year and beyond.

In this blog post, we will dive into a high-level overview of how Artificial Intelligence will transform the way in which we execute marketing programs from now forward.

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio, or client video testimonials.

How AI Will Transform Marketing

At Team Vision Marketing, we believe that artificial intelligence (AI) is transforming the way businesses market their products and services, and it’s only going to become more integral in the years ahead. From personalizing advertisements to optimizing ad spend, AI is revolutionizing the world of marketing and smart marketing agencies will begin learning about, and incorporating, AI strategies into their marketing programs.

So, what does the future of AI in marketing look like? Here are a few predictions:

  1. Personalization will become even more sophisticated: AI can analyze customer data to create personalized experiences for each individual user. This includes personalized ads, emails, and even product recommendations.
  2. Chatbots will become more prevalent: Chatbots powered by AI can handle customer inquiries and provide personalized responses in real time, freeing up time for human customer service representatives to handle more complex issues.
  3. AI-powered content creation will become more common: AI can analyze data to create personalized content that resonates with specific audiences. This includes blog posts, social media posts, and even video content.
  4. AI will be able to optimize ad spend: AI can analyze data to determine which marketing channels are most effective, allowing businesses to allocate their ad budgets more efficiently.

At Team Vision Marketing, we are excited to leverage the power of AI in our marketing efforts. Here are a few examples of how we are planning to incorporate AI into our Hawaii advertising client’s marketing programs.

  1. Personalize advertisements: We will use AI to analyze customer data and create personalized ads that are more likely to resonate with specific individuals.
  2. Optimize ad spend: AI helps us determine which marketing channels are most effective, allowing us to allocate our ad budgets more efficiently.
  3. Use chatbots to improve customer service: Chatbots, powered by AI, can handle customer inquiries and provide personalized responses in real-time, freeing up time for our human customer service representatives to handle more complex issues. We are already using AI-powered chatbots through third-party click-to-chat applications and we plan on exploring a deeper integration of this technology in the coming year.
  4. Create personalized content: We use AI to analyze data and create personalized content that resonates with a specific audience- such as this blog post, for example.

In conclusion, the future of AI in marketing is bright, and we at Team Vision Marketing are excited to be at the forefront of this exciting new technology. We are confident that our use of AI will allow us to improve our marketing efforts and provide better experiences for our Hawaii advertising and marketing clients. To learn more about our full-service Hawaii advertising and marketing agency, please visit www.www.teamvision.com. View our extensive creative portfolio at www.www.teamvision.com/porfolio.  View our client video testimonials at www.www.teamvision.com/clients

Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals.  For more information on our marketing services, please check out our portfolio.

If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii, and Lanai.  We’re more than happy to help!

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.

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March 20, 2023

Everything You Need to Know About Instagram’s “Hidden Likes” Test

Everything You Need to Know About Instagram’s “Hidden Likes” Test

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more. Otherwise, please continue reading.

We all saw this coming, but in case you missed it, Instagram just launched its game-changing “Likes-Free” test update to the whole world.

Tests for the “hidden” Likes started last April in Canada and then rolled out to Australia, New Zealand, Japan, Ireland, Italy, and Brazil, resulting in mixed feelings. Recently, Adam Mosseri, Head of Instagram, announced at the WIRED25 Summit 2019 that the test was expanding to the U.S., and now it’s in effect for a small group of users in every country. So far, there is no news about how long the tests will last or if the update will be permanent.

WHY IS INSTAGRAM TAKING AWAY OUR LIKES?

Instagram wants to promote a healthier environment for all of its users. According to Mosseri, the purpose of a “Likes-Free” Instagram is to depressurize the platform and make it less competitive. Moving away from likes will help users “focus more on connecting with people that they love, and things that inspire them…”

Many studies and reputable news sources have shared that interacting with social media platforms can incur negative psychological problems, especially with young audiences.

– NBC News reports that a recent study, published by the American Psychology Association, found that individuals reporting symptoms consistent with major depression increased by 52% in teens and 63% in young adults age 18 to 25 from 2009 to 2017.

– U.S. News states that “Young people who spend more than 3 hours a day on social media are susceptible to depression, anxiety, and other illnesses and are more likely to internalize bad feelings about themselves,” according to a study by Johns Hopkins University Bloomberg School of Public Health.

– CNN shared a study published in The Lancet Child & Adolescent Health journal which found that content posted on social media can hinder the healthy sleep and exercise of young people.

ARE MY LIKES DISAPPEARING FOREVER?

We put quotation marks around “Likes-Free” and “hidden” for a reason. No, Likes will not totally disappear from your posts. Instead, Instagram is removing the public’s view of the Like count and replacing it with a preview of mutual followers who liked the post. Although, Instagram users can still see their Likes and other posts’ Likes by clicking on “others.”

Preview of Hidden Likes on Instagram

HOW WILL THIS AFFECT MY BRAND? WILL THIS KILL INFLUENCER MARKETING?

Naturally, brands and influencers are feeling nervous about the negative effects of this update as it rolls out. Some brands predict that their engagements will decline and some influencers are boycotting Instagram for “hiding” Likes because it will affect their brand deals.

But here at Team Vision Marketing, we see that “hiding” Likes will bring good change to how brands and influencers market themselves on the platform. Plus, Instagram has assured the public that the “disappearing Likes” shouldn’t affect your brand’s current engagement rates.

We predict that this “no Likes” update will produce non-vanity based – and therefore more valuable – engagement metrics, including comments, impressions, reach, and rise in merit. Ryan Detert, CEO and co-founder of Influential, shared with Emarketer.com that his company’s analytics sees no correlation between Likes (a vanity based metric) and sales. Instead, brands should focus on attention metrics, like views and reach, which analyze how users engage with content.

Our digital marketing firm also foresees that the update will not only see better, more authentic influencer marketing strategies, but also nurture stronger relationships between brands and influencers. Vice President of Marketing for Stoli Vodka, Dave McNulty, says on Emarketer.com that “hiding likes shouldn’t negatively impact how brands work with influencers… [because] successful content is a result of brands building real relationships with credible influencers and giving them the creative license to be authentic with their audience.”

SOCIAL MEDIA MARKETING TIPS FOR A “LIKE-FREE” INSTAGRAM

This new update is all about building a healthier community on social media, so naturally, social media strategies will need to be more focused on engaging with the audience or cultivating your brand’s community. Here are some social media marketing tips centered on community building for your brand to try out:

– Share something valuable for your audience to engage with, like comedic posts (see our #DreadedAgencyRequests posts) or tips and market statistics.

– Get personal with your fans. Try posting more community-based content, like office life or team bonding activities. Inviting your audience to experience your company culture will evoke sentimental feelings with your brand and foster brand loyalty.

– If you do rely on influencer marketing, develop authentic – not gimmicky – social media marketing campaigns. Also, make sure you are building a relationship with an influencer that fits your brand and can help you engage with your target audience.

– Sponsor a reaction/review video.
– Fit your brand or product within the influencer’s passions or brand, like Fiji Water’s BodyWoreWhat.
– Partner with an influencer who is advocating for a cause that your product or brand can relate to.

– Make your content thought-provoking or irresistible for your audience to share their opinions on. This type of content can include the following:

– Posting a Story with a poll, question, or a multiple-choice sticker.
– Posting a “Question of the Day” post.
– Hosting an “Ask Me Anything” session.
– Hosting a “Reaction to your assumptions” session.
– Hosting a Live Stream.
– Asking your followers to share their opinions or favorite things about your brand or products in the caption.

– Keep the discussion in the comments going. Instead of just saying “Mahalo for your comment!”, reply with a question or a conversation-starter. After all, a strong social media community is all about continuous interactions with your audience.

– Engage with your audience and the people you follow. Stay active in liking, commenting, and interacting with other posts, especially with the ones your brand is tagged in.

– You can take this tip a step further by interacting with posts on the Explore tab! Browsing through the Explore tab is a great way to find new audiences to build relationships with.

– Spotlight your top followers. Repost and share your top followers to your feed. Use this to express your appreciation for their love of your brand and products. It’ll make your spotlight followers feel good and encourage the rest of your audience to want to start sharing their love for your company.

If you need help with your Hawaii advertising, marketing or social media management for 2020, send us an inquiry via our web site. You can also check out our extensive portfolio to see our most recent creative works in our portfolio – from social media campaigns to logo designs. Team Vision Marketing is one of Hawaii’s leading full-service advertising agencies and digital marketing firms, helping local brands on Oahu, Maui, The Big Island of Hawaii, Lanai, and Kauai.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear from Bruce Barrett, former VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.

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Contact Us for Help with All Your Marketing Needs

Call Us Today at (808) 536-0416.

June 17, 2020

How To Succeed in Zero-Click Search SEO

If you’ve landed on our Hawaii SEO Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.

How To Succeed in Zero-Click Search SEO

First of all, what exactly do we mean by Zero-click searches? Zero-clicks means that when people do a Google Search for information,  they get the information right on the search results page.  They never have to click on any of the organic or paid search results, which means less direct web traffic for your site. As you can imagine, Google realizes that keeping visitors on their SEO results page is of great value (versus having visitors click out to 3rd party web sites), so they are doing everything they can to provide the information people are looking for  right there within the search results page. A prime example of this is the expansion of their Google My Business listings over the past couple of years.  Visitors searching for your business first see your Google My Business listing which includes your business description, hours of operation, location, phone #, products and services, pricing,  and more.  For many businesses, such as hotels and attractions, you can also book their offerings right from the Google Search Results page.  You get the idea, right?  Google is going to keep adding more and more features that keep searchers on their search engine results page.  This may eventually make your organic search listing irrelevant.

Last year, about 50% of organic Google searches generated zero clicks. Zero-click searches are on the rise and are causing businesses to receive less impressions, CTRs, and organic web traffic.

According to Spark Toro:

  • 34.4% of desktop searches in 2018 resulted in no clicks
  • 62.5% of mobile searches produced no clicks in 2018
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To stay competitive on the coveted first page, Hawaii businesses must adapt their SEO (Search Engine Optimization) marketing to include optimizing their websites for the Zero-Click Google Rich Features, which are effective for spreading brand awareness and positioning your site as a hub of information. In this article, we will share tips on how you can optimize your website to be featured in Rich Features and take back your top SERP glory!

What are Zero-Click Search Rich Features?

Rich Features are blocks of information that help Google users find the answers they are searching for effortlessly. Zero-click search Rich Features provide the answers to a search query, so users don’t have to click through a bunch of websites to find the desired information—hence the name zero click search.

You may have noticed these Rich Features pop up on the SERP in various formats for key phrases, like “Aloha meaning” (see example below). Voice searches using Siri, Alexa, or the Google Assistant read off of these Rich Features when you ask for specific inquiries, like recipes or trivia questions.

Aloha definition rich feature

Does That Mean That Zero-Click Rich Features Are Bad For Businesses?

No, zero-click Rich Features can be instrumental in spreading brand awareness and sharing useful information. Rand Fishkin, the founder of SparkToro, said in a Search Engine Land interview that zero-click Rich Features are similar to billboards. Both types of media are hard to collect measurable data but are very useful in building brand familiarity and sharing information.

When Do Zero-Click Searches Or Rich Features Appear On The SERP?

Zero-click searches usually occur for the following types of searches:

  • Database Searches
  • Dictionary or Encyclopedia Searches
  • Map Directions
  • Longer tail keyword searches
  • Searching for notable people, companies, places, news articles, and more.
  • Recipes or “How To” searches
  • Asking an FAQ

However, it’s hard to determine which search phrases trigger a Rich Feature to show up. It depends on the search query, the algorithm, and if the other websites on the SERP have optimized their pages for Rich Features. Ahrefs’s report found that only 12.3% of searches produce a Rich Feature. To see the full list of Google Rich Feature formats and where they might appear, click on our previous blog post here.

How Do You Optimize for  Zero-Click Rich Features?

First things first….

  • Research and list the keywords that show zero-click Rich Features that you currently use in your SEO strategy.
      • Ahrefs has provided a useful graph of common keywords that are more likely to meet a Rich Feature, see below.
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  • Identify and optimize the web pages that would work best as a zero-click Rich Feature. You can start by asking yourself:
      • Can my content define any keywords?
      • Do we have a top ten list that’s relevant to a keyword search?
      • Do we have any material discussing an in-depth comparison?
      • Do we have a step-by-step video tutorial?
  • Target question-based keywords. Zero-click searches usually appear on question queries. Revise your content so that keyword terms are incorporated in the sub headlines and the precise answer is listed right below it.
      • You can find inspiration and examples on how to word your questions from existing Rich Features, “People Also Asked” boxes and related searches located at the bottom of the SERP.
  • Create quality content. Of course, the quality and relevancy of your content will help determine if it will be featured as a Rich Feature.
  • Make your content more attractive for Rich Features with schema markups.
      • Schema markups are microdata that create enhanced descriptions of your content. It helps Google understand your content.
      • However, using structured data does not guarantee that your content will show up on the SERP.

Now, let’s proceed to our top recommendations for zero-click Rich Features:

How To Optimize For Definitions Rich Features

  • Start your first sentence by defining the keyword using verbiage like “[keyword] is a….” or “[keyword] means to….”
  • For keywords definitions that require further explanation, organize your content using the inverted triangle method: share the most important and concise information first, important details second, and general information last.
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How To Optimize for “People Also Asked” Rich Features

  • Sometimes, Google will show alternative questions other users have searched for and provide the answers for them in a dropdown toggle box.
  • Write complete questions and answers.
  • Use clear, plain language. Google likes to share clear and to-the-point answers.
  • Avoid sales language. Remember, people want to find answers to their questions on search, not see promotions.
  • Add Q&A schema to your webpages.
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How To Optimize For List Rich Features

  • Lists work best for searches that are asking for step-by-step tutorials. For example: “Why is SEO marketing important” or “How to win at zero-click searches.”
  • Lists can be unordered (bullet points) or ordered (numbered).
  • How you structure your lists is very important. Start a list with a title incorporating the keyword in a question format and make the title H2, H3, etc.
  • List major points that relate to the search query and make sure the text is readable and clear.
  • It can also work for FAQs and “Top Best” lists
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How To Optimize For Comparison Rich Features

  • It’s recommended to use tables to map out comparisons. This is because it’s easier for Google to read and searchers to study the pros and cons, or similarities and differences on a topic.
  • Similar to how to optimize for a list rich feature, Comparison rich features should have a title incorporating the keyword in a question format above the table and make the title H2, H3, etc.
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How To Optimize For Image Rich Features

  • Google pulls images from different websites to accompany Definition and Text Rich Features.
  • To make your images zero-click SEO ready, add alt text that’s a variation of the headline used for the Rich Feature.
  •  Also, place the image directly under your Rich Feature optimized text or within content, full of relevant keywords.
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How to Optimize Google Business Listing Rich Feature

  • This Rich Feature usually appears on a branded search on the right side of the SERP. It displays your business’s contact information, operation hours, location, reviews, photos, and more.
      • This Rich Feature is a great way to be displayed on the SERP for branded searches.
  • To use this Rich Feature, you must claim your business’s listing or create one of your own. Then, optimize it by filling in all the required fields about your business with the most recent information:
      • Business name
      • Hours of operation
      • Contact information
      • Address
      • Photos of your brick-and-mortar store, logo, products
      • Additional optimization tips:
          • Frequently create posts about your products, business, tips, offers, etc.
          • Collect Google Reviews
          • Answer questions and reply to Google reviews.
Hawaii SEO - Google Rich Result Feature

The Takeaway…

With the rise in Zero-Click searches, securing a position on the top of the Google SERP for your Hawaii website has become even more challenging. Although your company will see lower CTRs and organic web traffic, using Google’s Rich Features for Zero-Click Searches can be a valuable organic SEO strategy and it can help generate awareness for your brand and position your website as a credible source of information.

If your Hawaii business needs digital marketing help, please reach out to Team Vision Marketing, Hawaii’s leading advertising and digital marketing agency for over 20 years. We’d love to help!

This is the blog of Team Vision Marketing, a full-service Hawaii advertising agency located in Honolulu, Hawaii and serving clients on Oahu, Maui, Kauai and the Big Island of Hawaii.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Dolly Moreno, former Director of Sales & Marketing at Honua Kai Resort & Spa on Maui, talks about her experience working with Team Vision Marketing on all of her advertising, graphic design and digital marketing needs.

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Call Us Today at (808) 536-0416.

June 14, 2020

Social Media Marketing Trends

2020 is here, which means that as a Hawaii business owner, you need to learn about the planned social media marketing trends for this new year.

In this blog post, we will dive into six predictions and  social media marketing tips for 2020 that your brand should consider trying out in the new year.

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.

1. likes are out and posting authentic content is in

If you haven’t heard already, Likes are “disappearing” from Facebook and Instagram posts, a solution that Facebook hopes will decrease bullying and the pressure of getting the most likes. Of course, Likes won’t totally disappear, instead, organic and sponsored social media posts will show Likes from people who you follow, which Facebook is calling “Likes with content.”The date when this major update will roll out in the US is undetermined, but seven countries have recently undergone testing.

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Not only will this update help decrease the negative psychological consequences of being on social media (and Facebook’s bad PR), but it will also change the way social media influencers and brands post and evaluate their engagements. Team Vision Marketing sees that the update will inspire users to post more authentic and relaxed content.

2020 Social Media Recommendation: We recommend posting content that your audience can connect with and  that will evoke deeper interactions, like customer testimonies. Get inspired with our blog post on the different types of social media content that can help boost your engagements. This is how your brand will generate stronger leads and cultivate a community on social media.

2. Video Marketing will be shorter and more entertaining

As we head towards video oversaturation on social media feeds, brands have to become savvier with what kind of video content to produce in order to engage their audiences. For 2020, we predict that more brands will engage in posting quick, entertaining clips to promote their products and services. This might come in the form of a Story video ad, a quick step-by-step tutorial, short live streams, short “shows” and “skits”, and more.

We feel that social media video marketing is heading in this direction because we know that younger markets, like Gen Z, prefer using short audio and video snippets to communicate on the web and mobile. In fact, WhatsApp reported that 100 million of their users use the in-app video chat. Not to mention, TikTok, a 15 to 60 second short video based social media platform, is a mega hit with younger age groups with 500 million monthly active users globally.

2020 Social Media Recommendation: We recommend that your brand run tests on what type of video content will perform best on your feeds and Stories. Maybe post a word-of -the-day video, where you share helpful industry terms, team introduction videos, or clips from a recent company event. Read more about the growth of video marketing and vertical video tips on our recent marketing tips blog posts.

3. ADA Compliance will become a must on social media

ADA compliance standards are making progressive legal steps on the web. According to the LA Times, the Supreme Court will allow visually impaired consumers to sue retailers if their websites are not accessible.  Although ADA compliance regulations are not strongly managed by the government, companies are now ensuring that their web sites are optimized to provide “full and equal enjoyment of the goods and services… of any place of public accommodations” to visually impaired customers.

Although this important mandate is currently being enforced with online retailers, it will eventually be enforced on social media platforms, as well. We already see evidence of social media platforms taking the ADA compliance trend seriously on Facebook and Instagram, where users are now able to add Alt text to their visual content.

Not sure what an Alt text is? An alternative text or Alt text is an HTML attribute in the form of a word or phrase that describes the visual content it’s assigned to. Screen readers will read this text, making the content accessible for the visually impaired. For the non-visually impaired, the alt text will become visible if the content cannot be rendered.

2020 Social Media Recommendation: Start adding Alt Text to all of your visual content, keep your eyes out for developing ADA features for social media, and stay informed on the ADA compliance standards.

4. 2020 will be the year of e-social media commerce.

With Instagram’s newly launched shopping product tags, shopping posts, and the addition of the “buy now” button on sponsored ads, we predict that e-social media commerce will become more mainstream in 2020. Despite being in its infancy, the adaptation of direct transactions through the app feature has already proven to be promising. According to Instagram, the product tag attracted 130 million people to tap on it every month, which is an increase of 90 million over last year.

2020 Social Media Recommendation: Combine engaging content with the Instagram product tags. For example, instead of posting just a photo of a product, post a shot from a recent photoshoot, an aesthetic flat lay, or repost a photo of a customer using your product.

5. Product searches will become more visual on social media

Pinterest’s CEO Ben Silbermann claimed that “the future of search will be about pictures rather than keywords.” We also see the awareness and use of visual search becoming more mainstream on social media in 2020 as the e-social media commerce trend kicks off. This will make conversions through social media even more convenient and favorable.

If you find yourself asking what a visual search is, Team Vision Marketing is here to break it down for you. Instead of typing “drone camera and accessories” into the search bar, you can snap a photo of the desired product or highlight a part of an image to conduct a search. You will then be directed to an image based search results page showing similar products.

2020 Social Media Recommendation: With this developing social media feature, we recommend that, if possible, you make the image file name, Alt text, and image title as descriptive as possible and include popular image search keywords. You will also want to look into running ads on Pinterest, where there are reportedly 600 million Pinterest Lens searches every month.

6. Niche social media advertising is on the rise

In 2020, we predict that brands will invest in more of their advertising budget into niche social media advertising networks, like Pinterest, Snapchat, Amazon, and Twitter. These smaller advertising platforms have already seen big movements in their advertising revenue.

  • Pinterest reported a 62% year over year revenue growth in its second quarter earnings release.
  • SnapChat reported a 48% increase in total revenue from the prior year, coming in at $388 million.
  • Amazon reported a 37% year over year growth in its “other” (AKA advertising) revenue category, which earned $3 billion in revenue in Q2 of 2019.
  • Twitter reported a 21% year over year growth, with earnings of $727 million for Q2.

This means that advertising network titans, Facebook and Google, will face a decline in growth in 2020.

  • Facebook’s ad revenue grew 28% compared to the previous year’s quarter.
  • Google grew 16% in the second quarter of 2019.

However, Google and Facebook’s market share still dwarf their growing competition with Facebook coming in at $16.62 billion and Google at $32.6 billion in the second quarter of 2019.

2020 Social Media Recommendation: Look into advertising on Pinterest, Twitter, Amazon, and SnapChat. Advertising on multiple platforms is a great way to extend your brand awareness to different audiences. Learn more about advertising on Amazon here.

Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals.  For more information on our social media services, please check out our portfolio for our recent social media marketing projects.

If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii and Lanai.  We’re more than happy to help!

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.

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