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Is your business looking for more effective Search Engine Optimization (SEO) strategies to improve your online presence and search engine results? A critical SEO strategy that many small businesses overlook is Google Rich Search Features or Rich Snippets. Using these enhanced search features can help boost your SEO ranking and drive web site traffic.
What are Rich Search Features?
Rich search goes beyond the typical page title, page URL, and meta description optimizations. It displays information extracted from your web pages that can help make your web site look more attractive on the Search Engine Results Page (SERP) based on specific schema markups, which are snippets of code that help Google’s algorithm read your site’s content. Rich search results can include reviews, images, contact information, carousels or other elements. You may have already noticed other sites using these rich search features, as seen in the comparison below.