Castle & Cooke Advantage Program – Logo Design and Re-branding

Initially developed by Team Vision Marketing in 1999, Castle & Cooke’s Web Advantage Program is a state of the art customer relationship management system that digitally manages each customer from their initial web site registration, throughout their home buying process, through mortgage qualification, purchasing and contracts, and after-purchase services like design center and home warranty.  The system also automates many of our digital marketing tasks such as e-newsletter marketing, social media marketing, customer reporting and more.

Leading up to the launch of the all-new Koa Ridge master-planned community, we recommended that it was also time to rebrand the Web Advantage Program with a new name that dropped the word “Web,” a modernized logo design,  a new customer interface, and to do a complete overhaul of the customer management system to add new features and benefits that would enhance the user experience by better integrating with  Gmail, Facebook, Instagram, texting services and more.


In addition to creating the Advantage Program, Team Vision has created the brand identity for each of their new real estate communities for the past 20 years. This includes logo design, web site design, sales office and sign design, interactive displays, digital and offline advertising and marketing programs, and collateral design.

Browse through other creative work we have created for Castle & Cooke Hawaii, including photo shootsprint advertisingsales officeseventswebsite designpackage designsocial media marketing, and integrated digital marketing.

Hear from Harry Saunders, President of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.

Campaign details

Advantage Program Rebrand Logo Design

Client:  Castle & Cooke Homes Hawaii

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