Viewing posts from: November 2000
August 25, 2021
Honua Kai Maui
Honua Kai Resort & Spa – Fall 4 Maui Social Media Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless outdoor fun, along with the resort’s 3-acre aquatic playground.
Recent research indicates that visitors traveling to Maui are most interested in authentic Hawaii experiences. To address this consumer need, we created a series of social media ads that show Honua Kai Resort on one side, and an authentic Maui experience on the other. The headline reads “Relax Your Mind. Renew Your Spirit.” which infers that at Honua Kai you can relax and let all your worries go away, and then you can book an authentic Maui experience through the resort’s concierge to help you “renew your spirit.” A series of eight social media ads were developed and ran across Facebook, Instagram, Twitter, and Google Plus social media platforms. The ROAS (Return on Ad Spend) for the social media component of this campaign was over 2,500%. In addition to social media, the campaign was supported by international print advertising that utilized the same imagery and headline, and targeted both consumers and travel agents. You can view the print campaign here. You can also view our recent Honua Kai photoshoot portfolio here to view some of the photography used in this campaign.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
August 21, 2021
Castle & Cooke Hawaiʻi
CORPORATE WEBSITE DESIGN – CASTLE & COOKE HAWAI’I
Founded in 1851, Castle & Cooke began as a Hawai‘i general store and has grown into a worldwide leader in a diverse array of industries. In Hawaii, the company’s portfolio includes residential and commercial real estate management and development, agritourism, retail, food and beverage, and aviation services. Recently, the company decided it was time to elevate their online corporate brand by redeveloping their corporate website to better reflect the company they have evolved into over the past ten years. Team Vision was hired to create that digital brand—from the ground up. A lengthy process, it began by holding leadership meetings to discuss, define, and write the company’s vision, mission, and values. From there, key content was developed to represent the leadership team, sustainability initiatives, company history, community involvement, and other key storylines. Once the key storylines were in place, the graphic design team began to turn the brand story into a visual experience that not only represents the company today but the vision for the company’s evolution over the next five to ten years. The website incorporates all best practices in terms of Search Engine Optimization (SEO), security, and ADA compliance. In addition, Team Vision redeveloped the company’s proprietary Advantage Program Customer Management System, which manages customers from their very first interaction with Castle & Cooke all the way through closing and customer service after the sale.
Team Vision Marketing and Castle Cooke Hawaii have worked together for over 20 years launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, and sales office design with interactive displays. After the foundational marketing elements are in place, we manage ongoing advertising and branding programs via traditional media placements as well as through cutting-edge digital marketing programs.
View other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
Listen to what Harry Saunders, President of Castle & Cooke Hawaii, has to say about his experiences working with Team Vision Marketing.
December 29, 2020
Koa Ridge
KOA RIDGE WEB SITE DESIGN – CASTLE & COOKE HAWAI’I
Koa Ridge is Castle & Cooke’s brand-new “Surban” master-planned in Central O’ahu that combines the best of urban living with the beauty and comforts of a suburban location. The largest real estate development by Castle & Cooke since Mililani, Koa Ridge will offer 3,500 homes over a ten year period. A very tech-oriented company that focuses the majority of their marketing efforts on digital, Castle & Cooke once again turned to us for the development of a powerhouse website that combines the latest technology tools with stunning graphic design and storylines that effectively communicate the powerful new Koa Ridge brand. The new website is not only visually engaging, it effectively weaves together the two major brand stories of Hawaiian history and Surban master-planned community. The website is ADA compliant and features many custom-designed systems, including a content management system, blog system, site map and inventory management system. In addition, Team Vision redeveloped the company’s long-running Advantage Program Customer Management System, which manages customers from their very first interaction with Castle & Cooke all the way through closing and customer service after the sale. Check out the new site at www.koaridge.com.
Team Vision Marketing and Castle Cooke have worked together for over 20 years on launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, sales office design with interactive displays, and the offline and digital advertising and marketing programs.
View other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
Listen to what Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, has to say on his experiences working with Team Vision for all of their marketing needs.
December 11, 2020
Islander ‘Ukulele
Hawaii Web Design – Islander ‘Ukulele
Team Vision Marketing has been working with Islander ‘Ukulele and Kanile’a ‘Ukulele for over 15 years, building their original web sites and handling their Hawaii web design and marketing needs. For this project, Islander ‘Ukulele hired us to build a brand-new web site to match their updated branding guidelines. The new web site features a responsive web design with parallax and motion integrations, featured artists sections with videos and event calendars, Woocommerce ecommerce integration for ‘ukulele sales, and many more custom features. The web site is set up and optimized for Search Engine Optimization (SEO) and it also optimized for top speed and performance.
Islander ‘Ukulele is the brother company of Kanile’a ‘Ukulele, a leading provider of quality custom made ukuleles in Hawaii. Islander ‘Ukulele designs affordable, entry-level instruments from ‘ukuleles to guitarleles to mini guitars in varies sizes and materials, all made with the same trusted sound of Kanile’a ‘Ukulele. Check out their brand new Hawaii web design at www.islanderukulele.com
Hear from Joe Souza, Founder of Kanile’a ‘Ukulele and Islander ‘Ukulele, on his experience with working with Team Vision Marketing.
November 30, 2020
Ke Kailani
Ke Kailani Web Design
Located at a speactular oceanfront location in the exclusive Mauna Lani Resort area on the Big Island of Hawai’i, Ke Kailani offers you the ability to create the custom home of your dreams on one of their luxury oceanfront or golf course home sites. You can view the new Ke Kailani web site at kekailani.com
Team Vision was tasked with developing the brand identity for Ke Kailani and communicating the messaging of upscale, exclusive, private and spacious. Our objective when designing the web site was to communicate this messaging primarily through the use of large format images that we captured during a lifestyle and product photo shoot. Other unique features of the site include interactive galleries and floor plans, and an interactive site map that allows users to mouse over the lot selection of their choice to see a detailed floor plan, renderings, and 360 degree virtual tours of the views from every home site. View the full site at kekailani.com
Campaign details
Ke Kailani Web Site
Client: Hunt Companies
