December 24, 2021
Located at a speactular oceanfront location in the exclusive Mauna Lani Resort area on the Big Island of Hawai’i, Ke Kailani offers you the ability to create the custom home of your dreams on one of their luxury oceanfront or golf course home sites. You can view the new Ke Kailani web site at kekailani.com
Team Vision was tasked with developing the brand identity for Ke Kailani and communicating the messaging of upscale, exclusive, private and spacious. Our objective when designing the web site was to communicate this messaging primarily through the use of large format images that we captured during a lifestyle and product photo shoot. Other unique features of the site include interactive galleries and floor plans, and an interactive site map that allows users to mouse over the lot selection of their choice to see a detailed floor plan, renderings, and 360 degree virtual tours of the views from every home site. View the full site at kekailani.com
Ke Kailani Web Site
Client: Hunt Companies
December 24, 2021
Team Vision Marketing has been working with Islander ‘Ukulele and Kanile’a ‘Ukulele for over 15 years, building their original web sites and handling their Hawaii web design and marketing needs. For this project, Islander ‘Ukulele hired us to build a brand-new web site to match their updated branding guidelines. The new web site features a responsive web design with parallax and motion integrations, featured artists sections with videos and event calendars, Woocommerce ecommerce integration for ‘ukulele sales, and many more custom features. The web site is set up and optimized for Search Engine Optimization (SEO) and it also optimized for top speed and performance.
Islander ‘Ukulele is the brother company of Kanile’a ‘Ukulele, a leading provider of quality custom made ukuleles in Hawaii. Islander ‘Ukulele designs affordable, entry-level instruments from ‘ukuleles to guitarleles to mini guitars in varies sizes and materials, all made with the same trusted sound of Kanile’a ‘Ukulele. Check out their brand new Hawaii web design at www.islanderukulele.com
October 18, 2021
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of Nature’s elements in perfect harmony. It is here, on an exquisite oceanfront parcel of land within world-renowned Mauna Lani Resort Area where you’ll find Ke Kailani. The Hunt Development Group tasked Team Vision to re-fresh the Ke Kailani brand and to develop marketing programs. The social media ads below are a part of the overall brand re-launch program.
For the social media component of the integrated marketing program, we came up with an intriguing headline coupled with a dramatic lifestyle photograph and carried this across all online and offline ads. The graphics shown above were incorporated into a paid social media campaign targeting specific markets and buyers most inclined to purchase luxury real estate on the Big Island of Hawaii. The online campaign is also supported by national print ads, collateral pieces, a newly refreshed website, and all new sales office design.
August 25, 2021
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless outdoor fun, along with the resort’s 3-acre aquatic playground.
Recent research indicates that visitors traveling to Maui are most interested in authentic Hawaii experiences. To address this consumer need, we created a series of social media ads that show Honua Kai Resort on one side, and an authentic Maui experience on the other. The headline reads “Relax Your Mind. Renew Your Spirit.” which infers that at Honua Kai you can relax and let all your worries go away, and then you can book an authentic Maui experience through the resort’s concierge to help you “renew your spirit.” A series of eight social media ads were developed and ran across Facebook, Instagram, Twitter, and Google Plus social media platforms. The ROAS (Return on Ad Spend) for the social media component of this campaign was over 2,500%. In addition to social media, the campaign was supported by international print advertising that utilized the same imagery and headline, and targeted both consumers and travel agents. You can view the print campaign here. You can also view our recent Honua Kai photoshoot portfolio here to view some of the photography used in this campaign.
August 24, 2021
Honua Kai Resort and Spa is a luxury condominium resort located on the beautiful Ka’anapali North Beach in Maui. This popular resort offers studio to three-bedroom suites with top-of-the-line amenities and first-class hotel services.
For this Suite Summer Escape online advertising campaign, eye-catching family fun photos engage the reader and get them to stop and take notice of our ads on various online media. More importantly, our #HKMemories hashtag program deeply engages users by 1) getting them to post photos of their Honua Kai vacation and 2) providing the opportunity to those who have never visited Honua Kai to view the resort through the eyes of past guests.
Today, advertising is much more than just putting out an offer. It’s about telling your brand’s story and creatively engaging your past and future customers in a community environment. The #HKMemories campaign has been running for over 2 years now and has encouraged thousands of #HKMemories photo tags which have greatly expanded the organic reach of our online ads. The campaign has also created a strong online community who are vested in the Honua Kai brand and who positively promote the brand to their friends and family through shared experiences.
If you need help setting up Facebook, Instagram and AdWords online marketing campaigns, give us a call at 808-536-0416. View other work we have done for Honua Kai Resort & Spa, including integrated marketing and advertising campaigns, photo shoot, print advertising, SnapChat filters, and direct mailers.
