August 21, 2021
Castle & Cooke Hawaiʻi
CORPORATE WEBSITE DESIGN – CASTLE & COOKE HAWAI’I
Founded in 1851, Castle & Cooke began as a Hawai‘i general store and has grown into a worldwide leader in a diverse array of industries. In Hawaii, the company’s portfolio includes residential and commercial real estate management and development, agritourism, retail, food and beverage, and aviation services. Recently, the company decided it was time to elevate their online corporate brand by redeveloping their corporate website to better reflect the company they have evolved into over the past ten years. Team Vision was hired to create that digital brand—from the ground up. A lengthy process, it began by holding leadership meetings to discuss, define, and write the company’s vision, mission, and values. From there, key content was developed to represent the leadership team, sustainability initiatives, company history, community involvement, and other key storylines. Once the key storylines were in place, the graphic design team began to turn the brand story into a visual experience that not only represents the company today but the vision for the company’s evolution over the next five to ten years. The website incorporates all best practices in terms of Search Engine Optimization (SEO), security, and ADA compliance. In addition, Team Vision redeveloped the company’s proprietary Advantage Program Customer Management System, which manages customers from their very first interaction with Castle & Cooke all the way through closing and customer service after the sale.
Team Vision Marketing and Castle Cooke Hawaii have worked together for over 20 years launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, and sales office design with interactive displays. After the foundational marketing elements are in place, we manage ongoing advertising and branding programs via traditional media placements as well as through cutting-edge digital marketing programs.
View other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
Listen to what Harry Saunders, President of Castle & Cooke Hawaii, has to say about his experiences working with Team Vision Marketing.
December 29, 2020
Koa Ridge
KOA RIDGE WEB SITE DESIGN – CASTLE & COOKE HAWAI’I
Koa Ridge is Castle & Cooke’s brand-new “Surban” master-planned in Central O’ahu that combines the best of urban living with the beauty and comforts of a suburban location. The largest real estate development by Castle & Cooke since Mililani, Koa Ridge will offer 3,500 homes over a ten year period. A very tech-oriented company that focuses the majority of their marketing efforts on digital, Castle & Cooke once again turned to us for the development of a powerhouse website that combines the latest technology tools with stunning graphic design and storylines that effectively communicate the powerful new Koa Ridge brand. The new website is not only visually engaging, it effectively weaves together the two major brand stories of Hawaiian history and Surban master-planned community. The website is ADA compliant and features many custom-designed systems, including a content management system, blog system, site map and inventory management system. In addition, Team Vision redeveloped the company’s long-running Advantage Program Customer Management System, which manages customers from their very first interaction with Castle & Cooke all the way through closing and customer service after the sale. Check out the new site at www.koaridge.com.
Team Vision Marketing and Castle Cooke have worked together for over 20 years on launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, sales office design with interactive displays, and the offline and digital advertising and marketing programs.
View other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.