Showing posts tagged with: marketing

September 3, 2019

Top 5 Facebook Story Sticker Tips

Accidentally landed on our Hawaii Marketing Tips blog while searching for Team Vision Marketing? Please visit our homepage, creative portfolio or client video testimonials to learn more about our  Hawaii advertising agency and digital marketing services.

Top 5 Facebook Story Sticker Tips

Facebook Stories are entertaining, 24-hour content that are easy to create and easy to engage with. While most of Facebook’s 500 million daily users post about their day-to-day experiences, local Hawaii brands can use Stories as an alternative to market their businesses organically on Facebook, seeing that its new algorithm is purposefully deprioritizing business content on the feed. To create an even bigger impact, Team Vision recommends that businesses incorporate Facebook Stories with interactive stickers into their social media marketing strategy.

If used strategically, Interactive Story stickers will not only enhance your Story content, they can also help generate new leads, improve engagement, and increase sales and web site traffic. Brands can also track the effectiveness of every interactive Facebook Story sticker and use the analytics to help their business.

Do you want to learn how to use Story stickers to market your brand on social media? Continue reading this post to learn Team Vision Marketing’s top five interactive Facebook Story stickers tips and tricks to creating engaging Stories to market your business.

How to Access and Post Facebook Stories

Before we jump into our tips and tricks, here are the three ways your brand can post Stories on your Facebook Business Page.

1. The easiest way to post a Story is by tapping on your profile picture with the blue plus (+) sign on your page.

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2. You can also post Facebook Stories from the desktop by clicking on your profile picture with the blue plus (+) sign on your page. However, you will not be able to access any of the Story stickers or other decorative features.

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3. Last but not least, you can share your Instagram Story to your Facebook Story. Look for the small, white Facebook icon on the bottom right corner, which shows up when you view the Story you just posted on Instagram. Forewarning, by using this method, most of your Instagram Story stickers will not translate over onto Facebook. This means that your audience cannot interact with most Instagram stickers on Facebook.

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How to Access and Post Facebook Story Stickers

After you capture a photo, video, boomerang, or upload content from your phone, you can scroll up or click on the Story icon to add the interactive stickers. Tap on the sticker to change its color and look.

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Drive Web Site Traffic With The Swipe Up Sticker

The Swipe Up sticker is the most beneficial Story sticker your brand can use on Facebook Stories. These Call-to-Action (CTA) stickers allow businesses to easily direct their audiences from their Stories to their web site. The Swipe Up stickers will not only help drive web traffic, but they can also help increase sales.

Unfortunately, this feature is only accessible to certain profiles. For Facebook, your business page must be verified (shown as a checkmark next to your profile name) by Facebook to access the five standard Swipe Up buttons: “Book Now”, “Call Now”, “Shop Now”, “Learn More”, and “Get Directions”.

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When your business page reaches 10,000 Page Likes, you can add a Swipe Up button with a custom link. For Instagram, your business profile needs to be verified or have at least 10,000 followers to use their Swipe Up feature.  

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To access this Story feature, tap on the link icon on the top right corner, then add the desired button or assign a custom URL link to the Story.

TIP: If you are just short of 10,000 page likes, you can post the desired link on your page, then pin it to the top of your feed. Then, direct your audience to see the link on your profile page by tagging your profile with the Tag sticker.

Promote Your Event With The Event Story Sticker

This Facebook exclusive sticker is ideal for creating buzz for an event on social media. This is a great way for your brand to spread awareness for an event and track followers who are interested in attending. To add this to your story, select the Event sticker in the sticker menu, then type in the name of your event. You can see how our team used the Event sticker to promote the Made in Hawaii festival on Castle & Cooke Hawaii’s Facebook Story, which attracted 116 unique views.

An event can also be shared on Stories via the “Share to my Story” option on the event page. Once shared, your followers and friends will see a clickable sticker on your Story that direct them to the event page to see all the event details, RSVP, and see who else is interested in attending.

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TIP: Encourage your followers to share your event on their Story.

BONUS TIP: Combine the Story Event sticker with a Swipe Up link to the landing page where people can register or buy tickets to attend the event.

Use Polling Story Stickers To Your Advantage

Just like Instagram, your brand can post interesting, quick polling questions on Facebook Stories to add some fun to your social media feed while increasing audience interaction and engagement. Social media users enjoy interacting with the one-touch Polling stickers, especially since it gives the instant gratification of seeing if your vote is part of the majority. Our team has seen high interactions with our client’s and our own polling stories.

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TIP: Use these polls to survey your audience and use the data to improve your marketing efforts on Facebook. For example, you can ask your followers where they prefer to get the latest news on their favorite brands.

Followers Can Rate With The 5 Star Rating Story Sticker

Increase engagement on your Facebook Stories with the new 5 Star Rating sticker that functions similarly to the Emoji Slider sticker on Instagram. Ask your users to rate something without the need for them to have to write a detailed written review. For example, for our client, Dole Plantation, we asked Followers to rate their Dole Plantation experience from 1 to 5 stars on their Story feed, which attracted 400 unique views.

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From what we have seen, this sticker does not affect your Facebook Recommendation, so direct your audience to your profile (using the Tag sticker) if they want to leave a recommendation. 

TIP: You can use this to crowdsource new ideas for your brand. Ask your audience how they feel about a new feature or colorway.

Direct People To Your Page with Tag Stickers

The Tag sticker is a great way to grow your Page Views, reach, and engagements. Direct the audience on your Story to interact with your business page, whether it’s to like and follow your page, or to write a Recommendation, by tapping on the Tag sticker. From there, they will be instantly directed to your page.

To add this sticker to your story, tap the Tag sticker, shown below, and type in the profile name.

TIP: Tag affiliated profiles or influencers on your Story to increase the post’s exposure. They might repost your story to their feed! 

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In conclusion, Team Vision Marketing highly recommends local Hawaii businesses incorporate Facebook Stories and Facebook Story stickers into their organic social media marketing strategies. Facebook Stories provide a great opportunity for you to market to your audience on a platform that is openly giving less exposure to business pages. To enhance your Story content, use the trending Story stickers to help your business reach a wider audience, generate new leads, grow engagement, and increase sales and web site traffic. 

If you found this article helpful for your social media marketing planning, please subscribe to the Team Vision Marketing Tips Blog to get the latest news on advertising, social media trends, digital marketing tips and more.

Need assistance with social media marketing or content creation? Team Vision, experts in social media management and digital marketing, is more than happy to assist. Team Vision is a full-service advertising agency and digital marketing firm with over 20 years of experience working with some of Hawaii’s top advertising brands, including Castle and Cooke Hawaii, Honua Kai Resort and Spa, Dole Plantation, and more.

See more of our creative work in advertising, branding, web design, social media marketing, digital marketing and more in our extensive digital portfolio.

Listen to what Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa,  says about her experience working with Team Vision Marketing as her full-service advertising agency.

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June 12, 2019

10 Types of Content That Will Boost Engagement

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.

10 Types of Content That Will Boost Social Media Engagement

Are you noticing your likes, reach, and web site traffic from social media posts are dying down? Well, your suspicions are correct. According to SocialMediaToday.com, only 6% of your Facebook and Instagram audiences will see your posts on their feeds.

This is because social media platforms are prioritizing content that evokes deeper interactions among users. Receiving comments and shares, not just obtaining Likes, may be  the best engagement metric to gauge the success of your brand’s posts because they can indicate a wider reach.

This challenges your social media agency to craft organic posts that will incite conversation and shares. But, creating organic content that generates deeper interactions can require more effort than the standard pretty photo and catchy caption. To help inspire you and give you some direction, our team has outlined 10 types of social media content that will boost your engagement!

 

1. Take advantage of trending social media topics

Although there’s a small window of time to capitalize on trending content, these posts can attract more conversations on your feed. After all, these topics are trending because they are widely discussed online. In addition, social media platforms reward profiles posting trending topics by boosting their discoverability, which may lead to stronger engagements.

TIP: Facebook, YouTube, and Twitter automatically list the top trending topics in a “Trending” tab or section, which is usually located in the side menu.

2. Create an organic social media campaign!

Developing engaging organic social media campaigns are great for promoting brand awareness and showing off your team’s creativity. Make your campaign inspiring with motivational quotes, informational with industry tips, or humorous with memes.

Recently, we developed the #DreadedAgencyRequests (#DAR) organic hashtag campaign, a humorous collection of client requests we’ve received over our 20 years in the marketing and advertising industry. Our industry peers found our humorous #DAR series amusing and relatable, which generated a lot of new likes, comments, and followers, creating a 100% gain in Instagram followers in just 3 months.

TIP: Pair your organic campaigns with a unique hashtag. Then, encourage your audience to follow that hashtag to view more of their favorite content. By following your hashtag, content from your campaign can reach audiences who don’t normally see your brand’s posts in their feed.

3. Post More Videos

Videos are much more entertaining content for your audience to engage with than static images and graphics. With video, it’s easier to convey information or share a story in a more amusing and relatable way. Videos are also likely to earn more comments than static posts. According to SocialMediaExaminer.com, a study by Mention found that out of 115 million analyzed posts on Instagram, videos earned 46% of the total comments.

TIP: The higher the quality the video is, the more engagements it will receive. However, creating a high-quality video isn’t as easy or as cheap as one might think. There are many elements to consider and plan out before production, including storyboards, talent, lighting, sound, equipment, and much more. If you don’t have the resources or time to produce your own video, consider reposting a video created by another profile,  or create more simple videos on apps, like Ripl.

4. Repost Content

Building your brand’s community by proactively engaging with your audience is just as important as getting engagements from them. By reposting, you are interacting with your audience, sharing meaningful content on your page, and strengthening your brand’s online community. Reposts also diversify your profile with great content that your social media agency team didn’t have to create.

Reposting user-generated content is a great strategy to start with, for two reasons. First, customer reposts are considered as engaging customer testimonials. Second, it’s a great way to show your appreciation to your community of consumers for using your product or services. Most people will feel flattered that one of their favorite companies wants to feature their content on the company’s feed.

Our client, Dole Plantation’s, social media community continues to strengthen due to our Dole Plantation repost program. We found that our reposts perform strongly on our feed, earning a lot of comments, shares, and likes. It’s also a sustainable content strategy that doesn’t require our team to create new content from scratch, which saves our client time and money when used as one piece of an integrated social media program.

You can also repost content that is on-brand but not directly linked to it, like quotes, memes, stats, or anything that you think your audience will enjoy. For example, for Castle & Cooke Hawaii, one of Hawaii’s leading real estate developers, we repost homemaking and home improvement content, including delicious recipes and simple DIY crafts, to diversify their feed.

TIP: Make sure to get permission to repost other people’s content, preferably by having them sign a waiver, and properly credit the original posters. Without these extra steps, you can potentially face legal issues.

5. Post Questions & Fill-In-The-Blanks

Remember, comments are social media metric gold! The more your posts get, the more discoverable and viral your post will become. Comments can also give valuable insight into your follower’s likes and dislikes.

Naturally, a practical strategy to boost the number of comments on a post is by asking audiences to share their opinion on a hot topic. Your questions can include something about your industry, brand, or something fun, like your audience’s favorite ice cream flavor. Your brand can also take this opportunity to get to know your followers better by having them share something about themselves, like what their favorite things to do in Hawaii are.

Another option that’s more convenient for your audience to interact with, are fill-in-the-blank questions. These questions usually require a one-word or very short answer, and they are just as effective.

TIP: Make sure to ask questions that don’t require long answers from your followers. The key to increasing audience interaction and participation is to make the interactions as convenient as possible.

6. Implement a Stories Poll

Polls are an effective option to entice audience interaction and feedback with their easy, one-click format. They can be sales orientated or fun and conversational, like this poll on what’s the best way to #DoleWhip, which we posted on our client’s  Instagram Story:

Hawaii Social Media - Dole Plantation Instagram Stories

TIP: If the polling topic is interesting enough, the  results can also act as bonus content! On Instagram stories, you can easily share the results of the poll before it disappears. Keep your followers on edge by sharing updates on the current poll results.

7. Host a series of Ask Me Anything (AMA)

Popularized on Reddit, AMAs are essentially Q&As. This social media trend is a great opportunity for brands to educate and connect with their audiences. With AMAs, brands can accomplish:

– Raising brand awareness
– Showing more brand personality
– Establishing your brand or key team members as business influencers
– Help your team learn more about what your audience’s interests  are, and what questions/concerns they may have about your company, products, or industry

Whether your social media team answers questions in a live stream or by writing replies in the comments, this type of content will boost your engagements.

TIP: Instead of hosting one general AMA session, organize them into a series where each AMA session covers one topic at a time. For example, if Team Vision hosts an AMA, each session would be broken down into “How To Start Your Own Hawaii Agency”, “How To Create A Successful Marketing Campaign”, or “How to Increase Your Social Media Engagement.” By breaking up your brand’s AMAs into focused topics, your team can receive better questions and you can provide more specific answers. It also gives your audience the flexibility to tune in on the AMAs they are most interested in.

BONUS TIP: If you choose to live stream your AMA, promote it beforehand. Although Instagram and Facebook will notify your followers when you’re live streaming, promoting it can draw an even bigger crowd and build up the hype.

8. Run a Social Media Contest or Launch a Giveaway

Entering for a chance to win a free prize is irresistible for anyone, which is why social media contests and giveaways are one of the most popular posts on many business feeds. Whether the purpose is to build hype for a new product, promote your hashtag, or create user-generated content, these posts can help drive a strong increase in engagements.

TIP: Keep the rules simple and geared towards interacting with the post. For example, have participants share the post on their feed or share why they should be selected as the winner in the comments below.

9. Post Accomplishments & Company Milestones

Your social media audience is made up of more than just your customers, they are fans of your brand. Winning awards, accomplishing goals, and reaching company milestones are the type of meaningful content many of your followers will want to interact with!

TIP: Posting accomplishments is  also a great marketing opportunity to boost your company’s clout, if it’s publicized properly. To avoid coming off as arrogant, celebrate your brand’s accomplishments with the team. Post a group shot of your team (with the award) along with a message that shares how proud and thankful the company is for their talented team.

10. Take Your Social Media Followers Behind-the-Scenes

The behind-the-scenes action can be just as engaging as the end product. Audiences enjoy seeing what it takes to plan an event, set up photo shoots, or create a project from start to finish. It’s also great for building hype or extending the buzz around an event, premier, or new product release.

Of course, not everything happening behind the curtain is interesting, and just like a magician, you might not want to give everything away. To keep the audience engaged or overly informed, capture the highlights of the process. You can also keep your followers on their toes by making the caption a little vague on what is going on in the photo.

TIP: Try having your followers guess in the comments on what is going on in the scene. Our secretive behind-the-scenes Instagram post of our team filming a Castle and Cooke Hawaii social media video ad for the recently sold out Waipahu real estate community, Pu’uwai Place, is an effective example.

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There you have it, Team Vision Marketing’s Top 10 recommended organic social media content ideas that will help increase engagement on your company’s posts. Just remember that the best business social media pages have a healthy mixture of content, and it  might take some experimenting to get just the right mix.

Have you tried any of these content strategies on your brand’s social media channel? Tell us in the comments below. To get the latest news on social media trends and marketing tips, subscribe to the Team Vision Hawaii marketing blog.

If you need help with your organic social media marketing or content creation, reach out to our team for expert assistance. Team Vision is a full-service advertising agency and digital marketing firm with over 20 years of experience working with some of the top Hawaii brands, including Castle and Cooke Hawaii, Honua Kai Resort and Spa, Dole Plantation, and more.

See more of our creative work that spans beyond organic and paid social media campaigns in our comprehensive portfolio.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his 20 years of experience working with Team Vision.

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Top 10 Instagram Story Sticker TipsHow to Rank in Google AI and Chat GPT SearchHow to Select The Best Honolulu, Hawaii Advertising Agency for Your BusinessWhat Is IP Targeting and How Can I Use It for My Business?How AI Will Transform MarketingHawaii Social Media Marketing TipsEverything You Need to Know About Instagram’s “Hidden Likes” TestHow To Succeed in Zero-Click Search SEOSocial Media Marketing TrendsYour Guide to Google Rich Search FeaturesWhat to Expect After A Google Broad Core Algorithm Update
Contact Us for Help with All Your Social Media Marketing Needs

Call Us Today at (808) 536-0416.

March 13, 2019

2018 Social Media Trends: Were We Right On The Money?

2018 Social Media Trends: Were We Right On The Money?

In 2018, we suggested that Hawaii brands try out these four social media trends: Stories, Transparency, A.I. and Chatbots, and Videos and Live Streaming. Now it’s time to check-in to see if these trends lived up to the hype in 2018 and what their future looks like for 2019.

Need help executing high-quality marketing campaigns that utilize the latest trends to achieve your business goals? Send us an email at info@www.teamvision.com or give us a call at (808) 536-0416.

Did you land on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing? Please visit our homepage, creative portfolio or client video testimonials.

1. Stories

2018: Stories include photo or video content that is only available for 24 hours and they are quickly growing in popularity. This type of content is versatile; the possibilities of content are endless. Brands have been using stories for branding, promoting, and advertising.

The following infographic, compiled by story-experience producer Fastory, shows the popularity growth of stories.

Read more on Rise of the Story Format.

The Verdict: 2018 was a major win for the story format.

The Stories trend continues to be victorious! EMarketer reported that 400 million people used Instagram Stories, 450 million use What’s App Stories (owned by Facebook), 300 million used Facebook Stories, and 186 million used SnapChat Stories.

In fact, its wild success got Mark Zuckerberg, Facebook’s CEO, to claim that stories will eventually be bigger than the News Feed. Many other prominent brands, such as Facebook, Vogue, Microsoft, and Deutsche Bank, recognize the influence and see a strong future for this new content and ad placement medium.

So, what’s next for Stories? SocialMediaToday.com reports that Instagram is currently testing a new Stories feature where users can ask their followers to donate to their favorite charities. Another new Story feature in the works, as reported by Mashable.com, will give Netflix users the ability to share what they’re watching on the Netflix app to their Instagram Stories. This means that brands could possibly have another organic way to interact with the story format beyond posting on stories or buying ads.

2. Transparency

2018: One of the greatest (and sometimes worst) things about being on social media is how quick news spreads. One tweet or post can go viral, and with this political climate, people are feeling more empowered to voice their opinions. Audiences are demanding change, transparency, and advocating for social justice (i.e. #MeToo and #MarchForOurLives).

  • 81% of consumers say social media increased accountability for businesses
  • 47% of consumers use social media for complaints
  • Only 8% of consumers say they would be silent if a brand posted something inappropriate

Statistics provided by Social Sprout.

The Verdict: Transparency is evolving and the public want brands to be more transparent.

Last year some brands and influencers are really making an effort to appease the demand for transparency and social justice movements:

  • Last year, Facebook made some major changes in the social media’s platform algorithms and security measures after sitting on the hot seat before the public and court.
  • CVS is debuting a new social campaign where consumers are encouraged to upload their own unaltered photos under #beautyunaltered to social media for the chance to have them displayed on the brand’s Times Square billboard. As part of the effort, CVS partnered with lifestyle influencers Sara and Erin Foster on a new Beauty Mark t-shirt; proceeds will support nonprofit Girls Inc.
  • An increasing amount of celebrities and social media influencers are pledging to improve the way they declare sponsored posts and endorsing goods.

Although extra transparency actions taken by Facebook and other brands are appreciated, there is still so much room for improvement. Jen Wong, COO of Reddit, says, “There’s going to be a much longer arc [in 2019] around this movement around data transparency and management.” According to a Sprout Social report, topics consumers want brands to be more transparent on business operations, marketing, policy changes, and business values.

For 2019, brands have two challenges to overcome: 1) Go deeper in their transparency and 2) Create new, engaging ways to address public issues as big as scandals to individual complaints on products and services other than press releases and replies in the comment section.

3. Artificial Intelligence (A.I.) and Chatbots

2018: To help effectively communicate with consumers, more brands are using chatbots or A.I. programs to increase positive experiences, handle customer service, complete purchases, or to provide more information about a product or service. According to CMO by Adobe, 72% of business leaders agree that A.I. can provide a fundamental business advantage. These bots can help your brand identify business issues, compile data, and target audiences with your posts better.

Read more A.I. statistics from CMO by Adobe.

The Verdict: How did we live without AI?

The growth in AI usage is undeniable. According to Hootsuite, the International Data Centre reported that worldwide spending on AI solutions will increase more than 22.1% from January 2017 – that’s $103 billion. In 2018, Salesforce’s State of Marketing reported that 52% of consumers are more inclined to change brands if a company doesn’t offer personalized communication.

The future for AI Marketing in 2019 is to incorporate it into personalized marketing strategies to form a deeper relationship with their consumers. Big names, such as Digital North America, Reddit, Unilever, and Clorox, say that data marketing, data-driven marketing, AI, and personalized marketing is the future.

Read more on Let’s Get Personal: How To Win At Personalized Marketing

4. Videos & Live Streaming

2018: Live streaming and videos are quickly becoming an important tool to communicate and market your brand. They add authenticity, keep your audience engaged, and can get your audience talking about your brand. Video also entertains and can help influence purchases.

Here are some tips for creating successful videos and live streams:

  • Catch the audience’s attention in the first 7 seconds
  • Rehearse before filming live
  • Have a concise message
  • Host a live Q & A and get your audience to post their questions on your social platforms

Check out Team Vision’s video work.

Read more video and live streaming tips.

The Verdict: The stats don’t lie! Make 2019 the year you start video marketing.

If your brand is not on the video and live streaming train, you better hop on now. Why deny your brand from using the top engaging media format, which has been a staple in digital marketing for years? If you want to stay relevant to your current audience and attract potential consumers, get your team started on producing videos, building their skills in video/live streaming, and collecting data on what engages with your audience most. Still need convincing? Here are some stats from 2018 that prove the success of videos and live streams:

 

If you’re looking for help with your Hawaii Social Media Marketing, give Team Vision Marketing a call at (808) 536-0416, or check out samples of our social media work in our extensive online marketing portfolio at www.www.teamvision.com/portfolio.

To read more about social media marketing tips, please check out and subscribe to our Hawaii Marketing Tips Blog.

Hear from Dolly Moreno, Director of Sales & Marketing, Honua Kai Resort & Spa, on her experience working with Team Vision Marketing.

Recent blog post
Top 10 Instagram Story Sticker TipsHow to Rank in Google AI and Chat GPT SearchHow to Select The Best Honolulu, Hawaii Advertising Agency for Your BusinessWhat Is IP Targeting and How Can I Use It for My Business?How AI Will Transform MarketingHawaii Social Media Marketing TipsEverything You Need to Know About Instagram’s “Hidden Likes” TestHow To Succeed in Zero-Click Search SEOSocial Media Marketing TrendsYour Guide to Google Rich Search FeaturesWhat to Expect After A Google Broad Core Algorithm Update
Contact Us for Help with your Social Media Marketing

Call Us Today at (808) 536-0416.

March 6, 2019

Let’s Get Personal: How To Win At Personalized Marketing

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials. If you’re interested in learning more about Personalized Marketing, please continue reading.

Let’s Get Personal: How To Win At Personalized Marketing

How sweet is it when brands remember your birthday or curate suggested items that are complementary to your taste? It’s as if the brands really know you and really go the extra mile to give you great customer service. This level of VIP treatment can be accomplished by personalized marketing, a very important branding tool.

Today, brands are constantly seeking out technologies and strategies to efficiently pursue a deeper relationship with their consumers and increase brand awareness by personalizing their brand experience. For a lot of local Hawaii businesses, it is almost impossible and highly impractical to execute a well thought out personalized marketing strategies without the aid of Artificial Intelligent (AI) technology or the help of a competent advertising and marketing agency.

Personalized marketing and using AI technology is tricky because it can easily give an impression of a brand being invasive or annoying to your consumers. To guide you, here are some recommended personalized marketing strategies for you to try out in 2019. If you need help in setting up these personalized marketing strategies into your 2019 marketing plan, give Team Vision a call at (808) 536-0416.

But What Is Personalized Marketing?

Personalized marketing is any marketing strategy or campaign that goes into a personal level with your consumers. The main goal of personalized marketing is to convert your consumers into brand loyalists. This is vital to branding your business. It’s believed that personalizing marketing strategies will make each individual feel extra special and form a deeper connection between consumers and your brand, despite the fact that thousands of other people received the same messaging.

What Role Does AI Technology Play In Personalized Marketing?

AI is one of today’s best marketing tools. When combining data analysis and AI, brands can deliver curated messages and other marketing materials based on customer data.

AI commands high interest and investment from businesses around the world. A 2018 PwC survey reports that 27% of companies around the world use AI technology, and 20% more plan to utilize it later in 2019. Recent predictions foresee that companies worldwide will spend $11.45 billion on AI technology.

With AI Technology, Marketers Can Achieve:

Collecting Insightful Consumer Data

The more information collected, the more you understand your consumer. This will help you develop and target your personalized marketing more efficiently and accurately.

Sorting And Organizing Data

Segmenting the data into groups helps brands identify not only who to they can direct their personal marketing strategies to, but what type of information they prefer to receive.

Finding The Best Channels To Reach Their Audience & Sending Automated Personalized Responses

This function will free your employees from doing the mundane, repetitive tasks to focus on higher-value work

Recommended Personalized Marketing Strategies Using AI Technology:

Create Automated Follow-Ups Or Reminders.

Local businesses can send an automated follow-up after consumer registration, an event, purchase, or delivery. While, Hawaii service-based industries, such as doctors or hair salons, can send automated reminders for upcoming appointments. This strategy is ideal for encouraging repeat purchases, maintaining good customer service, creating a following, and engaging with audiences.

This can also remedy the abandoned cart issue. Brands can either send a soft follow-up or offer an incentive to encourage their audience to complete their purchase.

Check-In And Ask For Feedback On Your Products And Services.

We recommend offering an incentive to encourage participation. For example, participants can receive 10% off their next purchase if they complete a short survey on their latest purchase.

Create Personalized Emails And Enewsletters.

This strategy might include emailing reminders for restocking products, sending educational materials, etc. Personalized emails are great for encouraging monthly subscriptions and ensuring that you’re giving great customer service.

Take this opportunity to expand your brand’s awareness by educating your consumers on your products or services. Show your audience how you stand out from your competition and why you are the best choice for their future purchases and orders.

Personalize The Opt-in and Opt-out Options.

Let the consumers decide the frequency and the type of marketing materials they will receive. It makes them feel more in control and gives insightful information on what materials your consumers prefer to receive. Most importantly, your brand won’t be a nuisance to the consumer.

Create Interactive Materials.

Marketing is now all about tailored experiences. Let your consumers explore the product, service, or your brand on their own terms with impressive functions, such as an interactive site map or a tutorial.

Curate Or Cater Marketing Strategies Based On Consumer Data.

After collecting consumer data, either through surveys or past purchases, organize your consumers into databases. Then, create marketing materials specifically for each database. Consumers might appreciate this because it saves them time from browsing or, discover new products or services.

For our client, Castle & Cooke Hawaii, we designed and programmed their Web Advantage Program (WAP), which logs registered prospective buyers into databases in exchange for exclusive benefits, such as information on upcoming real estate projects. During the WAP registration, prospective buyers are required to answer engaging questions in our quick questionnaire. Based on the results of their questionnaire, the program segment the prospective buyers into databases based on when they expect to be buying a home if they have a family, or what community are they interested in learning more about. The WAP program databases help our team create the best marketing programs and target the best people for them.

Remembering Birthdays, Anniversaries, And Other Celebratory Occasions.

This is an extra bonus, but when companies like Sephora, wish you a “happy birthday” or offer a free sample or a birthday discount as a gift, anyone would feel special.

Tips:

Develop More Personalized Messages.

Put more effort into the messaging and make it sound more relaxed and casual than corporate. Make it enjoyable and easy to understand.

Make The Questions On Your Surveys And Questionnaires Short And Sweet.

Instead of having your consumers fill out 100 questions, take it apart into 10 or even fewer questions and send it periodically. Consider writing concise questions and simplify the selection of answers with pictures, provide a rating scale, or create multiple choice answers.

Get Creative And Make It Fun.

Design something engaging to encourage participation. Give the questionnaire a theme or create a “personality” quiz. Check out BuzzFeed quizzes for inspiration.

Don’t Go Full Out On AI Tech.

It’s important to add actual human elements. This is especially true for customer services. Customer services can use AI to help the consumer find the right department to talk to and collect data on what the brand needs to improve on.

 

In order to efficiently pursue a deeper relationship with their consumers in today’s market, local Hawaii brands need to invest their efforts into incorporating personalized marketing strategies into their new year’s marketing plan.  AI technology and the help of an accomplished advertising and marketing agency, like Team Vision Marketing, can offer a simplified, smooth execution.

To help you set up and recommend the best personalized marketing strategies or AI technology, reach out to Team Vision. We are more than happy to help you with all your marketing needs.

Team Vision Marketing has been serving local brands from O’ahu, Maui, the Big Island, and Kaua’i for over 20 years – check our past creative works in our portfolio. Then, subscribe to our marketing tips blog to stay up to date on today’s advertising and marketing trends.

Listen to what Harry A. Saunders, President of Castle & Cooke Hawaii, has to say on his experience working with Team Vision.

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Contact Us for Help with your Personalized Marketing

Call Us Today at (808) 536-0416.

January 3, 2019

What is Remarketing and How Do I Get Started?

What is Remarketing and How Do I Get Started?

Remarketing is a powerful way to reconnect with customers who have already visited your web site. It provides you with the opportunity to place highly targeted ads in front of a defined audience of users that have already visited your web site and know about your brand – as they browse through other web sites across the Net. Here at Team Vision, we use our own remarketing ad campaigns to remind past visitors about our brand with fun and creative messaging.

If you’ve landed here on our blog while searching for our main site, please visit the Team Vision main site.  Otherwise, please continue on.

Why Should I Use Remarketing Campaigns?

There are many reasons why we highly recommend Google remarketing to our clients. First, unlike traditional display advertising, you are not casting a wide net and just hoping your ad gets in front of someone who is actually interested in your product or service. With remarketing, you are speaking directly to prospective customers who have already visited your web site and know about your company. Remarketing gives you the immediate opportunity to remind those prospects about your business and with a very targeted message. For example, if your goal is to sell a product or service, you can put a special offer in the ad that relates to specific pages those prospects went to on your web site. If you’re looking to improve brand awareness, you could craft a clever branding message and run the campaign over a period of time (flighting) targeting your key target audiences.

Team Vision Self Promotion Remarketing ad

How Do I Set Up a Remarketing Campaign?

If you have experience using AdWords, Google Analytics, and some basic web site management skills, you may be able to set it up and manage the program yourself. However, we recommend working with a company that has experience creating and managing ongoing remarketing campaigns for multiple clients because they will know how to most effectively optimize your campaigns for the lowest CPC (cost-per-click) and greatest ROI based on their ongoing experience and learning. First, you will need to add a remarketing tag to all pages of your web site code (Note: You must achieve 100 Cookie ID’s on each remarketing list before your campaign will become active). Next, you will need to set up your campaign criteria such as targeting, bid type, ad schedule (day and times you want your ads to run), conversion tracking, max bid cost, etc. Finally, you will need to design your display ads and upload them to AdWords. There are quite a few standard display ad sizes. At Team Vision Marketing, we normally create 15 to 18 ad size variations for each campaign so that we achieve the most placements, and so our ads run in their original format and are not distorted or resized.

How Does Google Remarketing Work?

Remarketing works by placing a cookie on the devices of those visitors who already visited your web site, and who also meet the predefined criteria you set up in AdWords. Their cookie ID is then added to your remarketing lists. Your targeting can be broad (i.e. you can target anyone who visited your web site, or you can target visitors who visited a specific page on your web site but didn’t make a purchase or complete an action). You can set up multiple remarketing lists in your campaign, and you can create display ads that speak directly to the prospects on each list.

Team Vision Remarketing Ad 1

Where Will My Remarketing Ads Show up?

Your remarketing ads will appear on any web site that participates in the Google AdWords Display Network. The Google Display Network is the largest and most visited website group on the internet. In fact, the Display Network has the ability to reach 90% of Internet users worldwide. Through AdWords, you have the ability to target specific sites as well as exclude sites that may not be inline with your brand (i.e. sites with sexual content, violence, politic sites, etc.). You have the ability in AdWords Placements Report to see exactly which sites your ads appeared on.

        Access your Placements Report

  • Click into your display campaign
  • Select “Display Network” Tab
  • Select “Placements”: This will give you all the high-level domains showing your ad

How Will I Know If My Remarketing Campaign Is Successful?

The great thing about any digital online marketing campaign is that everything is 100% trackable. At a basic level, you will be able to monitor impressions, click-throughs, cost-per-clicks and cost per conversions on a daily basis. With conversion tracking code implemented, you will also be able to track sales revenues by campaign, by ad set and by specific ad. Another great benefit of remarketing is that you can easily modify campaign settings and ads on a regular basis until you achieve the goals you initially set out to accomplish.

What If I Need Help Getting Started?

If you’d like even more in-depth information about Google and Facebook/Instagram remarketing programs, or if you need help setting up and managing your program, contact us at (808) 536-0416, visit our web site at www.www.teamvision.com, or email us at info@www.teamvision.com

View samples of our online marketing, banner ads and remarketing ads in our extensive online portfolio at www.www.teamvision.com/portfolio.

Links to Team Vision Remarketing Campaign Examples:

Honua Kai Resort & Spa

Castle & Cooke Hawaii

Ke Kailani

Wailele Ridge Maui

Recent blog post
Top 10 Instagram Story Sticker TipsHow to Rank in Google AI and Chat GPT SearchHow to Select The Best Honolulu, Hawaii Advertising Agency for Your BusinessWhat Is IP Targeting and How Can I Use It for My Business?How AI Will Transform MarketingHawaii Social Media Marketing TipsEverything You Need to Know About Instagram’s “Hidden Likes” TestHow To Succeed in Zero-Click Search SEOSocial Media Marketing TrendsYour Guide to Google Rich Search FeaturesWhat to Expect After A Google Broad Core Algorithm Update
Contact Us for Help with Your Digital Remarketing

Call Us Today at (808) 536-0416.

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