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Hawaii Social Media Marketing During Events – Tips
Doing social media during an event can be challenging. Events are live, which means anything could happen no matter how meticulously planned your social media strategy is for that event. This article will give you tips and recommendations on how to have a smooth experience with social media marketing during an event.
1. Plan Ahead for Event Posts
Before heading out to cover social media for an event, it’s always ideal to plan on what kind of posts your social media management team will be making, develop a recommended shot list for your photographers, and decide which social media platforms you will be posting to. You never know what will happen at an event, so come prepared with a plan in hand to save time and prevent stress. It will also help you to see in hindsight, what did and didn’t work, and determine if your team needs to better coordinate with your client ahead of time for the next event.
Prepare anything you can in advance. Can some posts or content be written in advance? Do you need any graphics from your creative team that can be developed before the big social media event?
2. Stay Flexible
Anything can happen during an event. Maybe there’s a last-minute add-on to the program or one of the VIP guest speakers couldn’t come at the very last minute. Your team has to be flexible and think fast on their feet. You can plan alternative key shots or messages, just in case, but your team will have to go with the flow.
3. What is the Key Photo or “Hero Shot”?
Determine what the KEY PHOTO is in advance and make sure you don’t miss it. Will it be a speech by the CEO, will it be a check-signing, will it be a performance? Whatever it is, at that point of the event, make sure several members of your social media management team capture both photo and video of that moment from different angles (JUST TO MAKE SURE YOU GOT IT).
4. Know who the VIPs are
Review a list of VIP’s for the event and make sure all of your team members know their faces and their names. If there are many VIPS, assign each of your marketing team members to 2 or 3 VIPS each to make sure you get proper photos and coverage for all of them.
5. Have a Strong Social Media Team
Make sure your team members have specific assignments and areas that they will cover during the event (who will shoot which part of the marketing event, who will handle the interviews and live videos, who will respond to user comments, etc.)