Koa Ridge – Organic Branding Social Media Campaign
Developed by Castle & Cooke Hawai’i, Koa Ridge is Hawai’i’s first master-planned “Surban” community, which mixes the best of urban living within a suburban setting. For Koa Ridge, Castle & Cooke was inspired by the cultural significance of the ancient ‘okipu’u that once existed on the Koa Ridge lands. These man-made forest clearings let sunlight shine through the dense forest to create new living-giving life in the form of plants and other natural resources. Taking this “new circle of life” concept to heart, this innovative new community was designed to make way for families to live, grow, and thrive.
To help share this historical story, Team Vision created an impactful brand marketing campaign to post organically on social media. The campaign highlights significant elements that make up Koa Ridge’s brand identity, including the keiki Koa and the Lau Koa pattern, designed by local Hawaiian designer, Manaola Yap.