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“FEATURED HOME” – INTEGRATED MARKETING CAMPAIGN

The featured integrated marketing campaign below was created to announce the daily open house program and to  promote Pu’uwai Place’s Featured Home, Castle and Cooke’s newest residential neighborhood in Waipahu.

This integrated digital marketing campaign incorporated a fresh, new look with an asymmetrical layout featuring an exterior photography of the Featured Home. This campaign included paid search engine marketing, geo-targeted display ads, remarketing banner ads, and sponsored Facebook and Instagram ads.

Castle & Cooke and Team Vision Marketing have been working together for the past 20 years launching each of Castle and Cooke’s newest real estate communities. Along with each new Castle & Cooke community, Team Vision has created not just a new brand identity, but also logo designs, web site designs, brochures, sales office concept, and online and offline advertising and marketing programs. See other creative work we have done for Castle & Cooke Hawaii, including photo shootsprint advertisingsales officeseventswebsite designpackage design, and online marketing.

Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.

Campaign details

Pu’uwai Place Digital Marketing Campaign

Client: Castle & Cooke Homes Hawaii
http://PuuwaiPlace.com

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