This sixty-second brand radio commercial was developed for Castle & Cooke Hawaii’s release of Luana at Koa Ridge, their second new home series to be launched for this real estate marketing community.  The objectives of the spot were to introduce Luana at Koa Ridge and to also explain the concept of “surban”living – a combination of the conveniences of urban living but in a pretty and peaceful suburban location.

Luana at Koa Ridge Brand Radio Commercial

Team Vision Marketing and Castle Cooke Hawai’i have worked together for over 20 years on launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, sales office design with interactive displays, digital advertising and social media marketing programs.

View other creative work we have done for Castle & Cooke Hawai’i, including photoshootsprint advertisingsales officeseventswebsite designpackage design, social media marketing, and integrated online marketing.

Listen to what Bruce Barrett, former Executive V.P. of Castle & Cooke Hawai’i, has to say about his experience working with Team Vision for all of Castle & Cooke’s marketing needs.

Campaign Details

Luana at Koa Ridge
Brand Radio Ad

Client: Castle & Cooke Hawai’i

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