December 24, 2021
A client of Team Vision Marketing for over 20 years, Castle & Cooke Hawaii trusts our team’s expertise to help develop the brand identity and creative advertising and marketing programs for each of their new real estate community releases, including Koa Ridge, Pu’uwai Place, 400Keawe, and many more. View other creative works we have done for Castle & Cooke, including website design, digital marketing campaigns, sales office and sales display designs, brochure and collateral design, events, photoshoots, and more in our advertising and marketing portfolio.
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Title: Koa Ridge Brand Video
Client: Castle & Cooke Hawaii
October 18, 2021
Wayne’s Flooring Hawaii – Social Media Video
Wayne’s Flooring is a top Hawai’i flooring company that has been serving Hawai’i residents and businesses for over 40 years. This family-owned company has two convenient locations on O’ahu and offers a huge inventory of in-stock selections. To help maintain an ongoing brand presence in the marketplace, Team Vision developed a series of branding and educational social media videos that will run organically across all social media channels as well as on YouTube, Google, Facebook and Instagram ads. The video below was the first in the series and was designed to introduce the company’s name change, locations, and product offerings.
Social Media Video
Client: Wayne’s Flooring Hawaii
Web Site: www.waynesflooring.com
August 25, 2021
Honua Kai Resort & Spa – Fall 4 Maui Social Media Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless outdoor fun, along with the resort’s 3-acre aquatic playground.
Recent research indicates that visitors traveling to Maui are most interested in authentic Hawaii experiences. To address this consumer need, we created a series of social media ads that show Honua Kai Resort on one side, and an authentic Maui experience on the other. The headline reads “Relax Your Mind. Renew Your Spirit.” which infers that at Honua Kai you can relax and let all your worries go away, and then you can book an authentic Maui experience through the resort’s concierge to help you “renew your spirit.” A series of eight social media ads were developed and ran across Facebook, Instagram, Twitter, and Google Plus social media platforms. The ROAS (Return on Ad Spend) for the social media component of this campaign was over 2,500%. In addition to social media, the campaign was supported by international print advertising that utilized the same imagery and headline, and targeted both consumers and travel agents. You can view the print campaign here. You can also view our recent Honua Kai photoshoot portfolio here to view some of the photography used in this campaign.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
Honua Kai Social Media Campaign
Client: Honua Kai Resort
July 16, 2021
Koa Ridge Art Mural Community Event
To finalize and dedicate the 480ʻ Koa Ridge community art mural, the current homeowners and the Castle & Cooke staff were invited to stamp their handprints on the final mural. This is all part of a program to integrate community, art, music, and culture throughout Koa Ridge. The intimate event was a huge success among the homeowners who brought their families and pets to participate in the event. In addition to handprints, we wound up stamping babyʻs feet onto the mural and even a few dog prints. Homeowners and employees were invited in different time slots throughout the day in order to maintain smaller, socially distanced groups. Here is a video recap of the events.
Here’s what Harry Saunders, President of Castle & Cooke Hawaii, says about his experiences working with Team Vision Marketing for all of their needs.
Koa Ridge Community Event Video
Client: Castle & Cooke Hawai’i
September 8, 2020
Dole Plantation – Hawaii Social Media Videos
Have you noticed your social media engagement dropping lately, even though you are posting the same type of content that previously performed great for you? Well, that’s because social media channels are constantly changing their algorithms to reward different types of content and posts that they are internally trying to draw more attention to. Here at Team Vision Marketing, a Hawaii advertising agency and social media firm, we manage social media content for many clients, and this helps us to monitor trends, test different types of content and posts, and stay on top of what works and what doesn’t. Right now, short videos are all the rage, and more specifically, drone videos draw tons of post views, story views, and comments. This featured drone video social media post for Dole Plantation was one of their most popular posts for 2019, drawing 2,200 video views to date. Hiring a social media agency that can shoot and quickly edit these types of quick-vids on a regular basis is going to be key to the future success of your social media marketing programs. Read more about Stories and other social media marketing trends on our blog at “Social Media Trend – May 2018.”
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Dole Plantation Instagram Stories & Highlights
Client: Dole Plantation