October 18, 2021
Wayne’s Flooring Hawaii
Wayne’s Flooring Hawaii – Social Media Video
Wayne’s Flooring is a top Hawai’i flooring company that has been serving Hawai’i residents and businesses for over 40 years. This family-owned company has two convenient locations on O’ahu and offers a huge inventory of in-stock selections. To help maintain an ongoing brand presence in the marketplace, Team Vision developed a series of branding and educational social media videos that will run organically across all social media channels as well as on YouTube, Google, Facebook and Instagram ads. The video below was the first in the series and was designed to introduce the company’s name change, locations, and product offerings.
Campaign details
Social Media Video
Client: Wayne’s Flooring Hawaii
Web Site: www.waynesflooring.com
August 25, 2021
Honua Kai Maui
Honua Kai Resort & Spa – Fall 4 Maui Social Media Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless outdoor fun, along with the resort’s 3-acre aquatic playground.
Recent research indicates that visitors traveling to Maui are most interested in authentic Hawaii experiences. To address this consumer need, we created a series of social media ads that show Honua Kai Resort on one side, and an authentic Maui experience on the other. The headline reads “Relax Your Mind. Renew Your Spirit.” which infers that at Honua Kai you can relax and let all your worries go away, and then you can book an authentic Maui experience through the resort’s concierge to help you “renew your spirit.” A series of eight social media ads were developed and ran across Facebook, Instagram, Twitter, and Google Plus social media platforms. The ROAS (Return on Ad Spend) for the social media component of this campaign was over 2,500%. In addition to social media, the campaign was supported by international print advertising that utilized the same imagery and headline, and targeted both consumers and travel agents. You can view the print campaign here. You can also view our recent Honua Kai photoshoot portfolio here to view some of the photography used in this campaign.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
August 24, 2021
Honua Kai
Maui Clients: Honua Kai – Facebook & Instagram Advertising
Honua Kai Resort and Spa is a luxury condominium resort located on the beautiful Ka’anapali North Beach in Maui. This popular resort offers studio to three-bedroom suites with top-of-the-line amenities and first-class hotel services.
For this Suite Summer Escape online advertising campaign, eye-catching family fun photos engage the reader and get them to stop and take notice of our ads on various online media. More importantly, our #HKMemories hashtag program deeply engages users by 1) getting them to post photos of their Honua Kai vacation and 2) providing the opportunity to those who have never visited Honua Kai to view the resort through the eyes of past guests.
Today, advertising is much more than just putting out an offer. It’s about telling your brand’s story and creatively engaging your past and future customers in a community environment. The #HKMemories campaign has been running for over 2 years now and has encouraged thousands of #HKMemories photo tags which have greatly expanded the organic reach of our online ads. The campaign has also created a strong online community who are vested in the Honua Kai brand and who positively promote the brand to their friends and family through shared experiences.
If you need help setting up Facebook, Instagram and AdWords online marketing campaigns, give us a call at 808-536-0416. View other work we have done for Honua Kai Resort & Spa, including integrated marketing and advertising campaigns, photo shoot, print advertising, SnapChat filters, and direct mailers.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.
July 16, 2021
Koa Ridge
Koa Ridge Art Mural Community Event
To finalize and dedicate the 480ʻ Koa Ridge community art mural, the current homeowners and the Castle & Cooke staff were invited to stamp their handprints on the final mural. This is all part of a program to integrate community, art, music, and culture throughout Koa Ridge. The intimate event was a huge success among the homeowners who brought their families and pets to participate in the event. In addition to handprints, we wound up stamping babyʻs feet onto the mural and even a few dog prints. Homeowners and employees were invited in different time slots throughout the day in order to maintain smaller, socially distanced groups. Here is a video recap of the events.
Here’s what Harry Saunders, President of Castle & Cooke Hawaii, says about his experiences working with Team Vision Marketing for all of their needs.
January 12, 2021
Ke Kailani
Big Island Client: Ke Kailani Integrated Marketing Campaign
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani.
The objective of this image driven integrated marketing campaign was to break through the clutter and to speak directly to ultra-affluent customers looking for the ultimate luxury resort lifestyle. This campaign included print magazine advertisements, geo-targeted Facebook and Instagram sponsored ads, retargeting ads, and Google Ad Network banner ads – all designed to reach Ke Kailani’s affluent customer profile.
As part of an overall brand re-launch campaign, all supporting marketing materials were also redeveloped, including the logo, print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, and community signage. The end result is a totally fresh, modern and elegant look.